Performance Marketing Specialist
We are looking for an Performance Marketing Specialist to join our Marketing team in Bhubaneswar. He/She will be responsible for running ad campaigns across Search, Social Media, and various Ad Networks.
- Conceptualize, create and optimize high value paid campaigns on Search, Display, Youtube, Social Media and other platforms
- Build remarketing and look-alike audience
- Optimise ad campaigns while scaling up without impacting the lead quality
- Maintain low CPL and high SQL to MQL ratio
- Analyse data and find insights to improve campaigns
- Regular interaction & insights sharing with Sales team to understand the lead quality and optimise campaigns accordingly
- Plan new initiatives & experiments to explore future growth opportunities.
- Build processes to streamline Optimization, Campaign Management and Analytics activities
- Design and execute a channel growth plan to increase quality leads aggressively
- Proactively share and learn best practices that are relevant to the business.
- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness
- Minimum 2 years of experience in running ad campaigns for B2B company
- Experienced in running Search, Display, Youtube, and Social Media ads
- Well versed with Google Analytics and Tag Manager
- Strong organizational skills and ability to execute multiple tasks.
- Ability to think creatively and strategically to identify and resolve issues.