Performance Marketing Specialist


We are looking for an Performance Marketing Specialist to join our Marketing team in Bhubaneswar. He/She will be responsible for running ad campaigns across Search, Social Media, and various  Ad Networks. 

Responsibilities :

  • Conceptualize, create and optimize high value paid campaigns on Search, Display, Youtube, Social Media and other platforms
  • Build remarketing and look-alike audience
  • Optimise ad campaigns while scaling up without impacting the lead quality
  • Maintain low CPL and high SQL to MQL ratio
  • Analyse data and find insights to improve campaigns
  • Regular interaction & insights sharing with Sales team to understand the lead quality and optimise campaigns accordingly
  • Plan new initiatives & experiments to explore future growth opportunities.
  • Build processes to streamline Optimization, Campaign Management and Analytics activities
  • Design and execute a channel growth plan to increase quality leads aggressively
  • Proactively share and learn best practices that are relevant to the business.
  • Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness

Requirements :

  • Minimum 2 years of experience in running ad campaigns for B2B company
  • Experienced in running Search, Display, Youtube, and Social Media ads
  • Well versed with Google Analytics and Tag Manager
  • Strong organizational skills and ability to execute multiple tasks.
  • Ability to think creatively and strategically to identify and resolve issues.

Apply Online