Social Media Marketing Specialist
We are looking for someone to take charge of the Social Media handles of Muvi.com and take them to the next level. Apart from Social Media, the person will also be in charge of executing and contributing toward other Digital Marketing channels like Influencer Marketing, PR etc.
- Social Media Marketing
- Map out Muvi’s social marketing strategy and then drive that strategy proven by testing and metrics.
- Run and optimise ad campaigns on different social media platforms.
- Write social media post copies as per the best practices for different channels
- Effectively convey creative post ideas to Graphic Designer & Video editor
- Build a passionate & highly engaged fan base of brand lovers.
- Use automation tools like – Hubspot, Hootsuite to find insights from data.
- Be an expert at answering on Quora and other community platforms
- Build reputation on LinkedIn and network with people virtually
- Influencer Marketing & Public relationship
- Build relationships with industry influencers (Building the relationship of Muvi with a good pool of micro-influencers in relevant industry)
- Tracking, Engaging & Communicating with various influencers on social media platforms (such as Facebook, Instagram, LinkedIn, Pinterest etc.)
- Set goals for influencer marketing, and determine how those goals align with the brand’s overall objectives.
- Ability to persuade the influencers for marketing the products
- Analysing & Reporting effective metrics that drive user engagement and leads
- Ability to drive high social engagement through precise and impactful communication of marketing promotions
- 4+ Years of Social Media Promotion, Influencer Marketing, PR experience
- Strong content and copywriting skills are must
- Demonstrated ability to run and optimise ad campaigns
- Experience in using tools like HootSuite, Hubspot, Buffer etc…
- Social Analytics, Google Analytics and Google Adwords understanding