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Muvi Studio launches on its Video on demand (VoD) Platform

Roshan Dwivedi Published on : 06 January 2015

Muvi launches on its Video on demand (VoD) Platform

Muvi is proud to announce the launch of – a Video on demand (VoD) site build for Maa Television Network (Maa TV) using its technology platform which allows video content owners like TV Studios and Networks, Movie & TV Production Houses and video content aggregators to launch their own Video Streaming / VoD platform across web, mobile, tab and Smart TVs in a matter of time that takes you to read this post and that too at ZERO CapEx cost!

With Maa TV, Muvi is already in action at (, a video streaming platform aimed at bringing its favorite Telugu programs like Movies and TV Shows at the click of a button to the Telugu Diaspora worldwide. The development of the idea to build a new offering for its overseas customers took a few hours only for Maa TV on Muvi’s feature rich platform. And  Maa TV earned the bragging rights for being the first regional television network in India with a VoD site offering its content to the global audience on subscription & PPV content. on its Video on demand Platform

Apart from Maa TV, Muvi has also tied up with ISKCON Television (India), which will soon launch their VoD site on Muvi’s platform to the global market offering religious content like Pravachans, Spiritual Talks, Bhajans, Aartis and Documentaries focused around ISKCON’s vision and Lord Krishna’s teachings.

Earning the trust of a business like a Maa TV, the no.1 Telugu GEC and one of the top 20 GEC channels in India, shows Muvi’s maturity as a market ready battle tough product. Apart from Maa TV and ISKCON, Muvi has also signed up with Manomay Informatics LLC to launch their VoD platform offering Movies, TV shows and Plays from the Marathi & Gujarati Entertainment Industry to the world. Muvi is also in advance talks with content owners from the Tamil Entertainment Industry to launch their platforms as well as networks from across the world!

Muvi works on the Platform-as-a-service (PaaS) model and it offers the content owners everything required to launch their own-branded video streaming site, as well as apps for mobile, tablet and smart TVs by taking care of the coding, managing hosting on the cloud, user management, payment gateway integrations, database management, state of the art security with video encryption and Digital rights management (DRM) to fend off pirates as well as offering in-built marketing tools which makes it easier for content owners to start marketing their site in no time. Seemless user management, high fidelity video delivered over the top and multitude of platforms are what will keep the subscribers hooked for long.

Partnered brand owners have the option of customizing the look and feel of the entire website with just a few clicks. Plus, have complete control on the pricing (how much to charge for the content), rights and distribution (limit by territory and timeframe) thus putting them in the driver’s seat instead of relying on 3rd party streaming websites to go-online. The content owners just need to launch their VoD platform and upload their video content and start marketing. It’s that simple!

Traditionally anyone looking to set up their own-branded video streaming platform needs to invest heavily in the IT Infrastructure & a software development Team along with a time-to-market of 6-8 months, however with Muvi, this cost has come down to ZERO and a time-to-market to a few hours, thus enabling video content owners to focus purely on what they do best create great content and promote it to their viewers.

Mr. Nagender Polamraju, VP, Business Development & Partnerships, Muvi said, “With Muvi, we bring in the cloud infrastructure that supports hosting the video content with some really cool audience management features. Video content owners can launch their own branded Video-on-demand (VoD) platform in just a couple of hours and with Zero CapEx cost. Rest is up to the content owners, they control everything.”

Muvi aims to disrupt the global OTT Video-on-Demand (VoD) market which is ruled by the giants like Netflix and HBO Go, by offering a very cost-effective solution for video content owners to launch their own platform, thus lowering their overall cost and time involved in go-to-market and providing them monetization options beyond the borders of traditional advertising and giving them more control over how their content is distributed and what they charge for the same, thus putting them in driver’s seat of their own business than relying on others.

To know more about Muvi please visit

About Muvi

Muvi enables video content owners, for monetization of their video content beyond the borders of traditional advertising. Muvi offer cloud based solutions, platforms and tools to the media industry using which they can edit, convert, share, distribute and monetize their video content quickly and easily without requiring the hassles of the technical work involved in development, or the huge expense of having someone else build it.  Visit for more information.



Written by: Roshan Dwivedi

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