Muvi Studio’s Marketing Head Viraj Mehta reflects on issues plaguing net neutrality in India

Roshan Dwivedi Published on : 30 April 2015

Share a picture you took in the restaurant last night? WhatsApp!

Had a video chat with your friend or relative in the United States? Skype!

How much did you pay for while using these two apps for sharing some priceless moments? Only the bandwidth consumed by your smart phone!

Now imagine if your operator charged you an extra fee for talking too much on Skype or sharing too many selfies with your friends on WhatsApp? What if your favorite e-commerce or video streaming site refuses to pay additional fees to your telecom operator and hence they decide to server it at a lower bandwidth vs its competition that agree to pay these charges.

Viraj Mehta, Head of Marketing at Muvi, says that’s exactly the debate and a mini revolution-taking place in India against TRAI and the telecom operators trying to roll out services like Internet.org or Airtel Zero.

At the same time COAI and Telecom Operators are pushing TRAI to implement differential pricing for customers to access different types of services, site and apps like social networking, News, video on demand streaming services over the air using their network. If implemented, this will allow a telecom operator to charge access charges like 50p / 10 kb to access Twitter and Rs. 1.5/10kb for YouTube.

In view of the same TRAI has published a paper on its website, asking for public opinion on this topic, which has gone viral and has received in excess of 3 lakh+ responses from consumers all over India voicing their views and urging TRAI to implement #NETNEUTRALITY in India!

Read the entire story here.

Written by: Roshan Dwivedi

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