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How to Add a Video Playlist? 26 May 2021

  It’s time for another interesting Whiteboard Wednesday session to make your streaming journey easier using the Muvi Live CMS. In today’s blog, you will be getting a closer look at the process of adding a video playlist to Muvi store.   What’s a Playlist? A playlist is a list of audio or video files …

Top 5 Ways To Capture Organic Leads In 2021 21 May 2021

  Generating qualified leads is no cakewalk.  From the thousands of leads received on your website, only a handful of them would fall under the ‘valuable leads’ category. Hence, to move away from the stressful process of capturing leads, businesses started to conduct ‘paid’ campaigns of lead generation. Popular examples are social media ads, PPC, …

Spotify expands into the audiobooks market by partnering with Storytel 21 May 2021

  Spotify partners with Storytell to stream its audiobook content via the Spotify app. Recently, Spotify introduced Open Access Platform ( OAP) to give publishers and creators a new platform to deliver their content by streaming it on the Spotify app. Hence, a partnership with Storytel is the first step taken. The partnership also focuses …

Netflix expands its podcast space to increase viewing habits 20 May 2021

  Popular streaming giant, Netflix, is expanding its podcast space to increase user engagement beyond the watch time of its TV shows and movie content. According to sources, the streaming giant has started to engage with multiple pitches from outside producers. The OTT giant finds the podcasting medium to be promising and is expected to …

How to Acquire Subscribers for Your OTT Platform? 17 May 2021

  Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on.  The OTT industry has gained momentum over the past years with the rising number of OTT …

Roku records 53.6 million active accounts in Q1 07 May 2021

  Roku hit 53.6 million active accounts in its first quarter, recording a 35% growth. Top financial forecasts expected Roku’s revenue to hit $490.6 million in Q1 2021, but Roku outgrew this figure with its revenue hitting 79% higher to $574.2 million, a major growth compared to Q1 2020. Also, streaming hours witnessed a 49% …

SVOD players focus on tailored content to increase sign-ups among older audience 06 May 2021

  The highest growth in VOD viewing comes from age groups 35 and over. While the competition remains stiff between Linear TV and OTT, the rise in VOD viewing is a sign that older viewers could consider SVOD platforms based on their content interest. SVOD players have started strategizing ways to engage with them like …

Install Grafana on EC2 and start with an AutoStart for Monitoring 05 May 2021

So Grafana is an awesome tool that helps you Query, Visualize and create alerts on those visualizations. End users can create complex monitoring dashboards using interactive query builders. In this blog, we will install it in the AWS EC2 Instance. But the way to install it in a different cloud VM is similar as only …

Discovery and Hulu strike a long term carriage deal 05 May 2021

  Discovery and Hulu have signed a long-term deal stating two factors, one being Discovery channels will continue to broadcast on Hulu Live TV. The second is the transfer of Discovery’s popular content from Hulu’s video streaming platform to Discovery+. While the growth for linear TV is declining, it yet remains a lucrative platform. The …

Television streaming continues to dominate traditional Pay TV 03 May 2021

  The growth of streaming exhibits a tough competition with traditional Pay TV. By 2024, the cost of video streaming services is expected to hit $76 billion whereas for traditional Pay-TV services, the latter will reach its lowest, $74.5 billion by 2023. In 2020, Pay TV also witnessed an 8% drop in their subscriptions clearly …