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Top 7 Virtual Event Marketing Ideas Every Business should Follow in 2022 21 January 2022

  According to Statista, 40 percent of events by marketers were predicted to be virtual in 2022! From the onset of 2020, major businesses have shifted their physical annual events to virtual ones for the safety of the audience. However, migrating to a completely virtual program brings a fresh set of challenges- from creating landing …

Top 5 Video Monetization Platforms 21 January 2022

  The rise of technologies like content delivery networks, monetization models, streaming protocols, payment gateways, and user-generated content has given the much-needed push to OTT service providers.  According to the streaming market report, OTT subscription rates were 47 percent higher in 2021 than in 2020, and the industry is predicted to create $ 158.84 billion …

Muvi’s New Ad Supported Subscription Plans Lend More Flexibility to your Audio/Video Platform 21 January 2022

  As an online video/audio  platform owner, you can also offer ad-supported subscription plans to your subscribers in addition to using the well established monetization models like subscriptions, PPV or advertisements with Muvi. With Muvi as your video platform provider, you can charge your audience a small monthly fee for running ads between your content …

Live Streaming vs VOD – An indepth look 21 January 2022

  According to current market research, the worldwide streaming market would rise to $19–20 billion by the end of 2023. In the age of Over The Top (OTT) entertainment, streaming has become an essential aspect of the commercial marketing cycle. More or less, each and every business battling on the digital platform is using video …

Exclusive Features to Look out for in a Podcast Hosting Platform 18 January 2022

  You have just started to podcast and found the right equipment to create an amazing setup. It may also happen that you have recorded some quality podcasts for your initial few shows. So, what’s next? How do you deliver your podcast to your audiences worldwide and promote your brand?    The perfect solution to …

How to Build a Live Streaming Website? 13 January 2022

  Live streamers and broadcasters have started to realize that launching  their own live streaming website is the only way to secure the long-term future of their business. It sure is  possible to use YouTube, Twitch, Facebook, and other free third-party social media platforms to live stream and attract an audience. However, setting up your …

Top 6 Reasons to Start Your Business Podcast Today 13 January 2022

  There are over 2 million podcasts and more than 48 million podcast episodes on the internet where branded or business podcasts hold a majority. Research says that consumers garner more engagement during the branded parts of a podcast than the rest of the content. That leads to 16% more overall audience engagement vis-a-vis non …

OTT Best Practices for 2022: Staying Ahead of the Curve 10 January 2022

  The post COVID-19 era witnessed a lot of changes in the OTT industry- especially digital transformations and adoption to constantly changing virtual and hybrid business landscapes. As a marketer at any experience level, keeping up with these changes isn’t always easy. In this blog we will elucidate the OTT best practices to keep marketers …

Podcast | The Fastest Way to Reach your Customer 07 January 2022

  The unpredicted wave of the pandemic has forced everyone to stay indoors, and while doing so, get involved in digital screens. No doubt the traditional entertainment mediums were there, but that was also affected by the lockdown and they were unable to deliver any new content to the audience. That is when the audience …