Shift72 is a well-known video streaming platform using which you can create your own branded streaming platform and monetize it to generate revenue. Headquartered in New Zealand, Shift72 has been known to offer multi-dimensional video streaming and monetization solutions since 2008.
During the pandemic, it rose to prominence for facilitating online film festivals. As offline events were difficult to organize at that time, so all the major film festivals including the Cannes Film Festival, TIFF, and others had shifted to the online mode. And Shift72 then facilitated all of these major and prestigious cinematic events. According to multiple sources, Shift72 has completed over 100 virtual film festivals till date.
But before the Pandemic, Shift72 was not achieving profits. And now that the pandemic is over, and the film festivals are going back to their normal course, questions might arise about the profitability and stability of this platform in the future.
Shift72 offers dynamic video streaming solutions that are capable of fulfilling different business use cases. Let’s take a look at some of its major features.
Its features are spread across five major vertices:
Let’s take a look at them one by one.
You can easily curate your video-on-demand platform using their drag-and-drop editor. They also have a comprehensive content management system that helps you streamline your content workflow.
Their all-in-one user management dashboard helps you analyze audience engagement and purchases, and manage them simultaneously.
Apart from the conventional VOD monetization methods, Shift72 lets you sell or rent your content to your customers, even if they are regular subscribers.
Their data and analytics reports give information about the number of views, conversions, reward royalty, and everything else.
Shift72 offers multiple monetization models like AVOD, SVOD, and many others. You can also place sponsored ads across your platforms.
Shift72 offers multiple advanced security features like multi-key DRM, forensic watermarking, visible watermarking, geo-blocking, and encryption, among others.
If you are a regular Shift72 user, you will be aware that this platform stands out amongst its competitors in two major factors:
Shift72 ticks all the essential security-related boxes. From multi-key DRM to forensic watermarking and geo-blocking, it covers all the bases. So, there are practically only a few similar products out there that can compete with Shift72 in security. And, Muvi One is one of them.
Before the pandemic, Shift72 was incurring losses. But it rose to prominence when it successfully conducted more than 100 virtual film festivals, which included some of the most prestigious ones like Cannes and TIFF.
This is because they have developed a specialist solution that facilitates the display of films online one after the other, just like a real film festival.
Currently, there are very few such solutions available in the market, and even fewer have the experience of conducting film festivals. But you don’t need to worry, as Muvi has already conducted multiple film festivals including OOAIFF and Fort Smith International Film Festival successfully.
Now here comes the real headache. Shift72 is apparently not very transparent about its pricing, as it has not openly displayed its plans on the website.
If you are interested in their services, you will have to contact their sales team and wait for their reply.
Over the years, Shift72 has struggled to be profitable. And its incredibly small team has only delayed its progress.
During the pandemic, they were back on track tremendously, owing to the demand for virtual film festivals. However, after the pandemic, the focus shifted back to their primary product which is the VOD platform. This is where the problem lies.
Along with multiple bugs that have been reported in frequent intervals in the past, Shift72 has the following major drawbacks.
The VOD solution of Shift72 looks very comprehensive, but it has some major limitations.
Nowadays, most VOD solutions offer marketing tools that help entrepreneurs gain new customers faster. But Shift72 lacks significantly in this domain. They do not offer any innovative marketing tools that will help you promote your VOD platform.
As stated earlier, Shift72 does not display its rates openly. When any client approaches them, they reply back with the rates personally.
As their team size is extremely small, they often take a lot of time to reply to any customer query. Even for a straightforward pricing inquiry, you might have to wait for hours, or sometimes even days, to hear back from them.
Muvi can offer comprehensive VOD and festival-specific streaming solutions that will cover everything offered by Shift72 and even more!
Muvi One, the VOD solution of Muvi, offers 100+ industry-leading features that range across multiple vertices like encoding and transcoding, monetization, security, player customization, platform designing and customization, and more.
Some of its major features are:
Along with these features, Muvi One also offers no-code app development solutions for 16+ OS environments, including Android, iOS, Android TV, Apple TV, Roku Channel, LG WebOS, Samsung Tizen, and many more!
Muvi is well known for its amazing customer support. Our customer support team remains active 24/7 and you can reach out to us via live chat, emails, and other mediums any time of the day if you face any issues.
Our pricing is fully displayed on our website. Even our infra pricing is explained in depth. Hence, we can say that we do not charge any hidden fees from our customers.
Migrating to Muvi is easier than you think. You won’t have to do any technical process to do this migration. You just need to fill out this migration request form. Everything else will be done by our team.
As soon as you fill out the migration form, our team will get in touch with you to start the migration process. This process will involve six major steps, which are explained below.
Our Migration process involves the following steps:
Migrating to Muvi is an effortless process from your end that opens the door to multiple features and benefits. Some of the benefits of migrating to Muvi are listed below.
Your platform won’t suffer any downtime in the entire migration process. Hence, your customers will not be affected in any way.
You can Migrate your entire platform data safely without any loss. Our repeated trial runs before the actual migration ensure that the entire data gets migrated accurately.
You can Migrate all your apps using Muvi, as Muvi supports apps in 16+ OS environments across multiple devices.
You don’t need any IT Team from your end. Everything will be handled by our technical support engineers.
Shift72 gained immense popularity for facilitating online film festivals, but in the post-COVID era, they might face revenue issues again. Also, platforms like Muvi One offer everything you will ever need, and it’s extremely easy to Migrate. You won’t need any technical know-how just fill out the migration form and get started!
At Muvi One, we can migrate all your necessary data from Shift72 to your new platform over Muvi One without any data loss.
Yes, we ensure that you can migrate from Shift72 to Muvi One without any significant downtime.
The entire process takes around 1 to 2 months to complete.
No, everything will be handled by our Muvi One migration team.
Written by: Debarpita Banerjee
Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.
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