A Case Study on how Red Coral achieved scalable audience growth, enhanced viewer experience, and maximized ad monetization using Muvi One’s AVOD solution.
Red Coral Universe, an artist-driven video-on-demand service, needed an enterprise video streaming solution to host its extensive content library of over 5000 videos, including movies, TV shows, music albums, fitness workout sessions, motivational podcasts, and more.
Its primary goal was to reach a global audience and deliver exclusive artists’ videos seamlessly across devices & networks, all free to watch and fully ad-supported. But there were fundamental platform requirements to be addressed. From a reliable video streaming server and global delivery networks to third-party ad monetization integrations and deploying white-label apps for iOS, Android, Roku, Samsung TV, and Fire TV, Red Coral had a long list of streaming needs and customizations.
Download the case study to find out how Muvi helped Red Coral launch its ad-supported video streaming platform across web, mobile & smart TV ecosystems and earn maximum ad revenue with custom programmatic ads integrations.
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