Red Coral’s Journey to Ad-Supported Video Streaming Success With Muvi One
A Case Study on how Red Coral achieved scalable audience growth, enhanced viewer experience, and maximized ad monetization using Muvi One’s AVOD solution.
Red Coral Universe, an artist-driven video-on-demand service, needed an enterprise video streaming solution to host its extensive content library of over 5000 videos, including movies, TV shows, music albums, fitness workout sessions, motivational podcasts, and more.
Its primary goal was to reach a global audience and deliver exclusive artists’ videos seamlessly across devices & networks, all free to watch and fully ad-supported. But there were fundamental platform requirements to be addressed. From a reliable video streaming server and global delivery networks to third-party ad monetization integrations and deploying white-label apps for iOS, Android, Roku, Samsung TV, and Fire TV, Red Coral had a long list of streaming needs and customizations.
Download the case study to find out how Muvi helped Red Coral launch its ad-supported video streaming platform across web, mobile & smart TV ecosystems and earn maximum ad revenue with custom programmatic ads integrations.
Access & Download Now
A Case Study on how Red Coral achieved scalable audience growth, enhanced viewer experience, and maximized ad monetization using Muvi One’s AVOD solution.
Red Coral Universe, an artist-driven video-on-demand service, needed an enterprise video streaming solution to host its extensive content library of over 5000 videos, including movies, TV shows, music albums, fitness workout sessions, motivational podcasts, and more.
Its primary goal was to reach a global audience and deliver exclusive artists’ videos seamlessly across devices & networks, all free to watch and fully ad-supported. But there were fundamental platform requirements to be addressed. From a reliable video streaming server and global delivery networks to third-party ad monetization integrations and deploying white-label apps for iOS, Android, Roku, Samsung TV, and Fire TV, Red Coral had a long list of streaming needs and customizations.
Download the case study to find out how Muvi helped Red Coral launch its ad-supported video streaming platform across web, mobile & smart TV ecosystems and earn maximum ad revenue with custom programmatic ads integrations.
Upcoming Webinar
Launching OTT for Emerging Markets: Payments, Lang...
Emerging markets are driving the next wave of OTT growth—but succeeding in these regions requires unlocking various challenges. From fragmented payment ecosystems and diverse languages to inconsistent network infrastructure, video platforms must adapt strategically to unlock real scale. Join us for this webinar where we break down what it truly takes to build, launch, and scale OTT platforms in high-growth emerging markets like South & Southeast Asia. In this session, we’ll explore key market realities, and the critical technology and business decisions that can make or break your OTT success in these regions. We will also touch upon how platforms like Muvi One help overcome these challenges through integrated solutions for payments, localization, and streaming performance. Things the webinar would cover: Key growth trends, mobile-first consumption behavior, and what makes these markets unique. Navigating low credit card penetration with alternative payment methods like wallets, and carrier billing Leveraging AI for multi-language UI, automated subtitles and dubbing, along with intelligent content discovery, personalization, and predictive analytics to drive deeper regional engagement. Handling low bandwidth conditions, device fragmentation, and ensuring seamless playback with adaptive streaming
April 30
5:30 AM EDT
