OTT Market Projection – Canada [2026 Update]
Canada has emerged as one of the world’s most mature OTT markets, supported by 95.1% internet penetration, widespread high-speed connectivity, and an OTT user penetration rate of 85.8%. With streaming firmly established as a mainstream form of entertainment, the Canadian OTT video market generated approximately USD 7.48 billion in 2025 and is projected to reach around USD 10.55 billion by 2030, reflecting sustained growth.
The market is increasingly shaped by diverse monetization models. While SVOD remains a major segment, advertising-led models are gaining significant ground, with OTT video advertising accounting for more than 55% of total OTT revenue. AVOD and FAST channels are emerging as key growth drivers, supported by connected TV adoption, strong broadband infrastructure, and consumer familiarity with ad-supported viewing.
Beyond market size, Canada offers opportunities across live sports, premium content, and multicultural programming. High ARPU, multi-device usage, and growing demand for diverse content make the market attractive for streaming businesses. This report examines Canada’s OTT ecosystem, market trajectory, monetization models, audience behavior, competitive landscape, and key opportunities for OTT businesses through 2030.
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Canada has emerged as one of the world’s most mature OTT markets, supported by 95.1% internet penetration, widespread high-speed connectivity, and an OTT user penetration rate of 85.8%. With streaming firmly established as a mainstream form of entertainment, the Canadian OTT video market generated approximately USD 7.48 billion in 2025 and is projected to reach around USD 10.55 billion by 2030, reflecting sustained growth.
The market is increasingly shaped by diverse monetization models. While SVOD remains a major segment, advertising-led models are gaining significant ground, with OTT video advertising accounting for more than 55% of total OTT revenue. AVOD and FAST channels are emerging as key growth drivers, supported by connected TV adoption, strong broadband infrastructure, and consumer familiarity with ad-supported viewing.
Beyond market size, Canada offers opportunities across live sports, premium content, and multicultural programming. High ARPU, multi-device usage, and growing demand for diverse content make the market attractive for streaming businesses. This report examines Canada’s OTT ecosystem, market trajectory, monetization models, audience behavior, competitive landscape, and key opportunities for OTT businesses through 2030.
