OTT Market Projection – Europe [2025 Updated]
Over the last decade, the media and entertainment industry has undergone a significant transformation, with OTT streaming quickly replacing traditional broadcasting. The emergence of the global OTT market has been driven by a variety of factors, including multiple device and platform compatibility, seamless streaming, a diverse range of content, and increased internet consumption.
This lucrative sector has caught the attention of small to leading businesses. Among the global markets, the Europe OTT market stands out as one of the most dynamic regions in terms of revenue, growth opportunities, market volume, and other factors. This report provides a comprehensive overview of the Europe OTT market, including forecasts, driving factors, and growth prospects.
The Europe OTT video revenue is set to grow at 8% CAGR during the forecast period of 2025-2026 while the OTT video advertising is subject to remain the largest segment in Europe OTT video market with a market volume of US $27.06 billion in 2024.
In this report, we will delve deeper into the OTT market of Europe and its leading countries – The U.K., Germany, and France.
The report is going to cover the following parameters for the whole Europe market as well as for the individual countries – the U.K., Germany, and France –
- OTT market overview (2025 – 2026)
- Country-wise contributions
- Key growth & driving factors
- Rising internet penetration
- Growing video consumption
- Key monetization models
- Increasing digital video usage by diverse devices
- Growing live streaming viewership
- Key highlights of the market potential
- Past five years market growth, revenue and audience behavioral patterns
- Market projections for the forecast period of 2025-2026 for overall OTT market, segment-wise revenue
Download the full report, to get an in-depth OTT market overview and projection of Europe.
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Over the last decade, the media and entertainment industry has undergone a significant transformation, with OTT streaming quickly replacing traditional broadcasting. The emergence of the global OTT market has been driven by a variety of factors, including multiple device and platform compatibility, seamless streaming, a diverse range of content, and increased internet consumption.
This lucrative sector has caught the attention of small to leading businesses. Among the global markets, the Europe OTT market stands out as one of the most dynamic regions in terms of revenue, growth opportunities, market volume, and other factors. This report provides a comprehensive overview of the Europe OTT market, including forecasts, driving factors, and growth prospects.
The Europe OTT video revenue is set to grow at 8% CAGR during the forecast period of 2025-2026 while the OTT video advertising is subject to remain the largest segment in Europe OTT video market with a market volume of US $27.06 billion in 2024.
In this report, we will delve deeper into the OTT market of Europe and its leading countries – The U.K., Germany, and France.
The report is going to cover the following parameters for the whole Europe market as well as for the individual countries – the U.K., Germany, and France –
- OTT market overview (2025 – 2026)
- Country-wise contributions
- Key growth & driving factors
- Rising internet penetration
- Growing video consumption
- Key monetization models
- Increasing digital video usage by diverse devices
- Growing live streaming viewership
- Key highlights of the market potential
- Past five years market growth, revenue and audience behavioral patterns
- Market projections for the forecast period of 2025-2026 for overall OTT market, segment-wise revenue
Download the full report, to get an in-depth OTT market overview and projection of Europe.
Upcoming Webinar
Build vs Buy in Streaming — The True Cost, Time ...
‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints. This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach. The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams. Things the webinar would cover: What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling). The true cost of build vs buy, including hidden and long-term operational costs. Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches. Scaling challenges across devices, geographies, and monetization models. A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy. How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.
March 26
12:00 PM EDT
