The Sports Streaming Playbook: DTC, Projections and Latest Trends

The sports industry is undergoing a massive digital transformation. As traditional TV subscriptions decline and audiences demand flexibility, Direct-to-Consumer (DTC) sports streaming is emerging as the dominant model.

Today fans expect to watch their favorite leagues, athletes, and tournaments—anytime, anywhere, on any device. And sports brands are responding by building platforms that bring the action straight to the viewer, bypassing intermediaries.

This report explores the rapid growth of DTC sports streaming, backed by real-world data and market insights, challenges and opportunities and how Muvi empowers leagues, broadcasters, and sports organizations to take control of their streaming future. 

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