The Sports Streaming Playbook: DTC, Projections and Latest Trends

The U.S. sports streaming market is poised for significant expansion, driven by shift from traditional cable bundles to immersive, on-demand digital ecosystems where sports brands connect directly with fans.

 

With high-speed internet now accessible to over 95% of households, the dominance of smartphones and smart TVs, and a new generation of fans who crave personalized, mobile-first experiences, Direct-to-Consumer (DTC) streaming has become the winning strategy.

 

This report provides a detailed analysis of the market, including key growth drivers like DTC, demographic insights, challenges and opportunities and highlights how Muvi products are uniquely positioned to meet the demands of this dynamic market. 

 

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