The phenomenal rise of OTT video services across the globe has taken many by surprise. But it has also opened up new frontiers for content owners, broadcasters and service providers. The question that looms on the horizon is , will they be able to capitalize on the insatiable desire viewers have for the new kind of video consumption – anytime, any device, anywhere?
From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M…...
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