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Customer Intimacy: The Key to Customer Success in The COVID-19 Era 25 June 2020

  The past few months have witnessed some major shifts in the B2B Saas buying cycle – massive engagement, more click-throughs, and a hefty amount of content downloads. But despite the heavy numbers and immense participation, we seem to witness fewer conversions down the funnel. The reason behind this anomaly is, what I feel, the …

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