With the popularity of streaming services skyrocketing for the past few years, millennials have now devised a new way to enjoy premium VoD services at no cost- through password or credential sharing. Credentials sharing, which is happening unbeknown to the IP streaming service provider, is expected to cost nearly $10 billion to the US pay-TV …
Access to high-speed data and smartphone is disrupting many industries. Interestingly, high-speed data is the single most dominant factor behind the rising content consumption pattern. Tapping into this massive content appetite, online streaming giants such as Netflix, Viu, Balaji Telefilms, Amazon Prime video have disrupted the broadcasting, entertainment & media industry and their long-time rulers …
Artificial Intelligence is shaking up the broadcasting landscape and media & entertainment industry. Players, both big and small, are racing to leverage AI to differentiate their services from the rest. The research around the technology has been extensive and the investments are in billions. AI is one primary factor that helps marketers identify their customers …