Businesses use video player SDKs to place video content on their websites. These videos are often meant to increase user engagement. And that is why, tracking the performance of these videos becomes all the more important. Using Muvi Player SDK’s … Continue reading
comScore has come up with its expanded activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new segments will help OTT marketers and media companies effectively target consumers with customized … Continue reading