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Analyse Content Performance To Drive Growth, with Muvi Player SDK’s Engagement Analytics

Debarpita Banerjee Published on : 08 September 2023
Analyse Content Performance To Drive Growth, with Muvi Player SDK’s Engagement Analytics

Businesses use video player SDKs to place video content on their websites. These videos are often meant to increase user engagement. And that is why, tracking the performance of these videos becomes all the more important. 

Using Muvi Player SDK’s engagement analytics feature, businesses can analyze how their end-users are interacting with the videos. They can analyze the engagement levels, analyze the devices used to access the videos and discover insightful patterns in the browsing behavior of the end users. 

Major Features of Muvi Player SDK’s Engagement Analytics 

Using Muvi Player SDK’s engagement analytics feature, businesses can analyze the watch time being spent by their users on the videos, their viewing patterns, the devices used, and much more!

1. Track Watch Duration

Muvi Player SDK’s engagement analytics feature lets businesses track the time spent by their viewers on the videos. This helps them understand whether the end-users are staying with the videos till the end or not. 

2. Track Audience Interaction

Businesses can also track how their end-users interact with their videos. If they liked or shared their videos, they would understand that the videos had succeeded in striking a chord with their audience.             

3. Track Device Usage

The businesses can track which devices are used by their end users to view the videos. They can segregate the devices as iOS, Android, Web, Smart TVs, etc. This helps them realize which devices are preferred by their audience. 

4. Track Genre and Topicwise Performance

The businesses can also track the genres and the topics on which videos are trending. It helps them formulate their content strategy for better results. 

Major Benefits of Engagement Analytics

Engagement analytics help businesses understand what types of videos, content, and devices are preferred by their audience. 

1. Understanding the Preferences of Customers

Engagement analytics help businesses analyze the preferred topics and devices for videos. Thus, they can create the videos that are actually wanted by their customers. Also, since they get to know about the preferred devices, they can decide their content distribution strategy based on specific devices. 

2. Deciding the Right Duration

Analyzing the watch duration of the videos will help businesses understand the average concentration span of their viewers. Thus, they will be able to deduce the right video duration, so that the customers do not leave the video in the middle anymore. 

3. Redefining the Video Strategy

The viewing patterns of the customers will tell the businesses about the right time to publish videos, the right type of content, the right duration, and many more things. Thus, using these insights, businesses can refine their video marketing strategy to achieve better results. 

Scale Your Video Outcomes With Muvi Player SDK

Muvi Player SDKs come with cross-platform compatibility, dynamic watermarking, subtitle support, and advanced playback options. Businesses can now deliver high-quality and fully customized video experiences to their customers. Also, the businesses get advanced security options including multi-DRM and forensic watermarking. So why wait? Sign up and start streaming for free! 

HTML5 Video Player

Written by: Debarpita Banerjee

Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.

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