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Latin American SVOD subs set to double in 2023 in Latin America

According to reports, the number of SVOD subscribers are rising in Latin America, more than double in between 2017 and 2023. The number of subscription video-on-demand subs is predicted to increase from 21.14 million at the end of 2017 to 48.24 million by 2023. Mexico is forecasted to become SVOD leader in 2019, and will …

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OTT services is on rise among UK, US and the Philippines audience

According to reports, OTT services are rising among US, UK and the Philippines consumers. The rise of SVOD platforms such as Amazon prime, Hulu and Netflix, original content consumption, easy sign-up, content recommendation, billing flexibility, and ability to stream the favorite show anytime have led the growth of OTT in the region. The report further …

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OTT rules 2018 Primetime Emmy nominations

Leading OTT platforms such as Netflix, Amazon Prime, and Hulu had a splendid 2017 and this year’s Emmy nomination is a testimony to that. Streaming giant Netflix has recorded 36 nominations in this year’s Emmy award while arch-rival Amazon Prime and Hulu have earned six and eleven nominations respectively. The big numbers scored by the …

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VOD streaming platform TBH all set to launch in South Africa

New video on demand service named TBH is all set to launch in South Africa. The platform will offer original South African, broader African content, along with a mix of Hollywood movies and series. With its launch, TBH is most likely to compete with leading streaming services such as MultiChoice, Netflix, Amazon Prime Video and …

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Homegrown OTT players give tough competition to Netflix

Indian OTT players are surging ahead of the international players. SVOD services such as Hotstar, ALTBalaji and many others are adding subscribers at a much faster rate than Netflix, which is still seen as a premium platform in India. High subscription rates of Netflix, content distribution and vibrant content library of Indian players are few factors …

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Channel Surfing dies a slow death as SVOD takes the driver seat

As per studies, channel surfing has taken a hit with increasing SVOD consumption across the globe. People are rather glued to a particular OTT platform or a specific online content rather than casually flipping through channels on TV. Studies reveal that 39% of viewers tune into live programming from a traditional pay-TV provider, down from …

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Netflix achieve payback on each new U.S. subscriber after 11 months

According to reports video streaming giant, Netflix’s cost of adding new subscribers in the U.S. is now $100 per net new subscriber. Netflix’s 14% expenditure is on marketing costs today. With increasing marketing spend coupled with falling subscriber growth in its native place mean, the online streaming service takes 11 months to achieve payback on …

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Apple hints at own Video-on-Demand (VoD) service

Apple inches towards its own video-on-demand streaming service with a multi-year content deal with few Hollywood biggies who will steer the tech giant’s content library in the initial phase. Apple is aiming to counter SVOD spearheads Netflix and Amazon Prime Videos who are currently ruling the OTT industry. Apple’s much-touted VOD service will cater in …

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How are Facebook’s video ambitions likely to impact digital video business?

Anybody who is watchful of Facebook’s transition in the last few years would agree that its enthusiasm for the digital video was always existent. Facebook had registered 6 billion video views in May 2016. So, in 2018, when the social media giant announced that it will now focus on “meaningful social interactions” with family and …

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Sony LIV app installs get doubled in the Q1

SonyLIV’s video-on-demand app installs has doubled its share in terms of app installs, if reports are to be believed. SonyLIV’s share of app installs has increased to 13% by the end of the quarter from 5.9% whereas popular OTT platform Hotstar managed to retain its top position as the most downloaded app despite a 6.6% …

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