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Amazon Prime Video beats Netflix in Germany, India and Japan

Netflix might be ruling all over, but Amazon Prime Video has got its hold firm in several countries and as per latest reports, the latter has outplayed the former in three countries: Germany, India, and Japan. While Amazon Prime Videos sales results across these territories confirm the news, Amazon reported that Prime in India had …

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European SVOD market to boom by 2022

As per reports, European SVOD market to hit $6.8 billion mark in 2022, up from $3.9 billion in 2017. The primary factors contributing to this humongous growth are the growing prominence of OTT players such as Netflix, Amazon Prime etc. With the debut of international OTT services such as HBO, Showmax, etc. and the local …

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Online Streaming & Artificial Intelligence: A New Era for OTT

Artificial Intelligence is shaking up the broadcasting landscape and media & entertainment industry. Players, both big and small, are racing to leverage AI to differentiate their services from the rest. The research around the technology has been extensive and the investments are in billions. AI is one primary factor that helps marketers identify their customers …

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Chile gives thumbs up to OTT

According to reports, 79% of Chilean youngsters and kids between 5-17 years, spend over an hour a day on the internet while half of them spend over three hours. About 3500 survey participants cited watching OTT videos to be their favorite activity with 36% saying, its the main activity online. While over eight in ten …

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Netflix dominates VOD market in Netherlands

Netflix continues to dominate the Dutch video-on-demand market despite an increase in price. According to reports, around a third of Dutch households subscribe to Netflix. The local player Videoland doubled its subscriber base and currently boasts around 400,000 subscribers in Q4 2017. TV remains the most popular medium for consuming streaming video despite a rise …

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Broadcasting in 2018: Market, Monetization, and More

The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging the audience matters the most, and OTT providers are leaving no stone unturned for …

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Global OTT viewers prefer one access point for video streaming

If reports are to believed, global viewers, prefer one single access point instead of juggling among online video streaming platforms such as Netflix, Amazon Prime, Hulu, etc. The study also claims that 39% would prefer to have pay TV or free over-the-air viewing only, 24% would prefer pay TV and one SVOD service of choice, …

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Subscription fees likely to be increased owing to hike in royalty

The Copyright Royalty Board of the U.S. Library of Congress has increased the royalty rate from 10.5% to 15.1% of total revenues of streaming services to be paid to artists and their publishers. With the decision standing effective from 2018 to 2022, an increase in the subscription fee might be on cards. Music streaming services …

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South Africans among most binge-watching audiences of 2017

According to viewing data from Netflix, in the South African market, 61% of South African viewers binge-watch on a regular basis. The same report also reveals that 73% of international respondents defined binge-watching as watching between two to six episodes of the same TV show in one sitting. The viewing data shows that Netflix subscribers …

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Altice integrates Netflix into its cloud-based platform

Altice has announced the availability of its cloud-based platform for all customers including Altice One. This means Netflix will be accessed directly by Altice’s customers from the platform’s user interface. The cloud-based platform substitutes the traditional cable box and allows double- and triple-play customers to access a variety of applications including online streaming services such …