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Netflix Gains 9.6 Million Subscribers in the First Quarter of 2019

According to the Q1 reports of Netflix, the video streaming giant adds 9.6 million new subscribers in the first three months of the year, despite increasing competition from rivals. Now, Netflix has a total of 155 Million global users with almost 148 Million paying subscribers. With this, Netflix makes up nearly 30% of global video …

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58% of US Viewers who took Free OTT Trials are now Paying Subscribers

According to a recent report, almost 58% of viewers in the US, who trial an OTT subscription service for free, end up as paying subscribers later. This high rate of conversion suggests that users are actively evaluating various OTT services before making the final adoption. The study also reflected that, among the users who opted …

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Comcast Announces a New Streaming Platform – Flex

With more & more consumers ditching traditional pay TV for online video streaming services, Comcast announces the launch of its new streaming platform – Flex. The service will come with a 4K HDR streaming box along with Comcast’s X1 voice remote, and is supposed to debut on March 26. Flex is dedicatedly designed for Xfinity …

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Australian SVoD Market Records 11.8% Surge in Users, Just in a Year

Compared to last year’s market report, SVoD service in Australia witnesses a growth of 11.8% in 2019. Nearly 14 million Australians now have access to SVoD (Subscription Video-on-Demand) services either through subscription TV or Pay TV. Netflix holds the highest share in the Australian video streaming market with over 11.2 million paid subscribers. Stan, the …

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Video Streaming to Increase India’s Data Consumption at 72% CAGR by 2022

As internet penetration is increasing in India, users are expected to consume more data by 2022. A recent study says India’s data consumption will grow from the level of 71,67,103 million MB in 2017 to 10,96,58,793 million MB by 2022, at 72.6% CAGR. The presence of Netflix, Prime Video, Hotstar, Eros Now, Viu, and other …

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6 Ways How Videos Will Redefine Your Marketing Strategy in 2019

Video marketing in 2018 was a huge hit. Companies started adopting videos in their marketing strategy and realized the power of videos in taking leads down the funnel. The Google Trends graph clearly shows how the interest in creating videos has surged over time leading to the boom in video marketing.     I wouldn’t …

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MX Player Debuts into Indian Video Streaming Market

MX Player, the popular video playback app, launches its OTT platform in India to capture a wider customer-base of the VOD market. With five original web shows, under the banner of “MX Original Series”, the brand is ready to compete with the leading video streaming giants like Netflix and Amazon Prime Video. As MX Player …

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Netflix’s Monopoly to come to an End

Yes! The monopoly of Netflix might end real soon. How! Do you believe in the philosophy of History Repeats Itself! So, here’s the flashback to the history… Remember Orkut, the social media giant by Google! If yes, then you might also remember how they created a huge monopoly for several years with over 27 million …

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The UK is declining TV Licenses for Video Streaming Services

A recent report has claimed that around 860,000 Britishers have canceled their costly TV licenses in the last two years because of the popularity of Netflix and the likes. The TV licensing expansion on 798,000 users had stopped from 2016. According to statistics, about 2,300 users are canceling their licenses every day in the UK. …

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Recommendation of Netflix Shows through Instagram Stories

The updated version of the video streaming platform Netflix lets the iOS users share their favorite movies or shows on Instagram stories. Experts are assuming this up-gradation to go in favor of binge-watching Netflix. On your Insta stories, you can also add comments or animations for the content. The story will also carry a link …

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