Connected TV (CTV) advertising refers to the practice of delivering video ads to viewers on internet-connected televisions (TVs), rather than traditional broadcast or cable television. This can include streaming devices such as Roku, Amazon Fire TV, and Apple TV, … Continue reading
Ad spending in CTV is rapidly growing, and much of this movement is coming from the APAC region. Let’s take a closer look at why this sudden surge in CTV use in the APAC region and the conditions driving … Continue reading
Recent times have witnessed massive behavioral shifts in consuming content patterns and we can clearly say that we have entered into a third wave of TV viewership. From cable TV watching, mobile video streaming to connected TV streaming, consumers … Continue reading
COVID-19 and the OTT surge – Enough has been written and told already. The OTT industry is undoubtedly benefiting from the ongoing pandemic, but some trends magnified during the year and are set to control the OTT movement in 2021. … Continue reading