Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

58% of US Viewers who took Free OTT Trials are now Paying Subscribers

Roshan Dwivedi Published on : 04 April 2019
US Free OTT Trials to Paying Subscribers

According to a recent report, almost 58% of viewers in the US, who trial an OTT subscription service for free, end up as paying subscribers later. This high rate of conversion suggests that users are actively evaluating various OTT services before making the final adoption.

The study also reflected that, among the users who opted for free trials, 80% were trialing three or more services at a time.

Netflix – the leading video streaming giant, is probably the best example to analyze the potential of free trials in the OTT industry. As the landscape is supposed to be more competitive in the coming years, there is no doubt free trials will play a critical role.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.