Connected TV - Latest updates on Connected TV
Linear TV vs. Connected TV (CTV): A Comprehensive Guide 06 November 2023
The age-old tradition of tuning in to scheduled broadcasts on your living room screen has found itself in a head-to-head clash with the dynamic and customizable world of streaming services and on-demand content. CTV or connected TV has become … Continue reading
The New Surge in Streaming on Connected TV Screens 29 July 2021
Recent times have witnessed massive behavioral shifts in consuming content patterns and we can clearly say that we have entered into a third wave of TV viewership. From cable TV watching, mobile video streaming to connected TV streaming, consumers … Continue reading
Six OTT Trends from 2020 that will continue to rule in 2021 05 January 2021
COVID-19 and the OTT surge – Enough has been written and told already. The OTT industry is undoubtedly benefiting from the ongoing pandemic, but some trends magnified during the year and are set to control the OTT movement in 2021. … Continue reading
Shifting to a World of Connected TV Streaming 29 October 2020
The smart TV ecosystem is getting more traction over the years, especially after the pandemic with more marketers and advertisers shifting towards it. Around the world, people are spending as much time or more with streaming as they are … Continue reading
Telaria launches ‘first complete’ video advertising platform for OTT 24 May 2018
Online video platform, Telaria has launched the “first complete video ad management platform” for video and connected TV/OTT. Formerly known as Tremor Video, Telaria is building on ad serving and analytics to its existing video collection. Craig Berlingo, Product Head, … Continue reading
4 out of 5 connected homes in LATAM access OTT video 13 November 2017
A recent report from Business Bureau has revealed that 77% of connected households in Latin America regularly use (Over the Top) OTT platforms. The report titled New Media Essentials in its fourth edition revealed that around 50% view on a … Continue reading
Connected TV Viewers ok with advertising 06 October 2017
According to a new study, viewers of connected TVs accept advertising and this is measured by viewer response to commercials. According to Telaria, nearly 60% of respondents think of viewing streamed content on a connected set as “watching TV” Some … Continue reading
OTT Viewing Climbs, Pay TV Usage Drops 10 April 2017
According to the Pivotal Research Group, the total traditional TV usage was down 4.2% on a day basis among users aged 18-49, with English-language broadcast networks losing 10.3%. The report also found out that the usage of connected TVs is … Continue reading
Connected TVs are now in 74% of US broadband homes 01 February 2017
According to a recent report by The Diffusion Group (TDG), the penetration of Internet connected TVs has increased about 50 percent since 2013, to 74 percent at the end of 2016 from 50 percent in 2013 among US broadband households. The penetration of … Continue reading
238 Million Streaming Media Devices to Connect Homes by 2019 21 December 2016
According to a recent research by NPD, by the end of 2019 more than 238 million streaming devices will be connected to the internet and will be delivered to home TVs. The research states there to be a healthy 59% growth from 2015 … Continue reading
