Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

OTT platforms have made entertainment, sports, and education available to the users on-demand. The popularity of streaming media has eliminated the need of any middle man such as the traditional cable TV network. Muvi allows content owners to launch white-labeled Video and/or Audio streaming service – both on-demand and live. And following the recent pricing update of Muvi Free, creators can go live in a simple click at zero cost.

OTT Platforms - Latest updates on OTT Platforms

The Internet-TV industry: Reviewing the wave of consolidations 08 June 2015

Cable and satellite TV providers are joining together to get more heft as the Internet shakes up the television industry. They’re facing increased competition from OTT TV platforms, shedding traditional TV subscribers, and having to pay more for channels like ESPN. That’s prompted a wave of mergers. By combining forces, cable companies can bulk up …

Apple Devices Vault Ahead In Online TV And Video Viewing 05 June 2015

Apple is no longer expected to debut either a new Apple TV streaming device or a subscription TV service at its annual developers conference starting Monday. But maybe it doesn’t really need to. According to a new study out this morning from Adobe, whose online marketing services track OTT video services and TV viewing, Apple already is …

Four ways online streaming is changing the TV landscape 04 June 2015

CBS Corp.’s Showtime CBS, which amassed 24 Emmy nominations last year, on Wednesday became the latest to jump into the OTT video services rink with plans to launch on July 12. Showtime will join other content heavy-hitters such as Netflix and Time Warner Inc.’s TWX,  HBO, that are part of a rapidly changing Internet TV landscape that …

International Giants continue to dominate Nordic OTT 03 June 2015

Major international brands are continuing to make their presence felt in the Nordic OTT market. Stockholm-based consultancy Mediavision says that on an average day about one-third of the Nordic population is watching streaming video on OTT TV platforms, with international Giants including YouTube, Facebook and Netflix the most likely beneficiaries. In its 5th annual study, …

IPTV CDN market to be worth $12BN by 2020 02 June 2015

Driven by the explosion of OTT video services of all forms, the IPTV CDN market is set to grow from $2.8 billion by the end of 2015 to over $12 billion by 2020 says research from MarketsandMarkets. If this figure were realized, says the IPTV CDN Market by Type by service, by End-User – Global Forecast …

Discovery Chief Says U.S. TV Market Is Weakening While Overseas Grows 29 May 2015

Discovery CEO David Zaslav seemed more skeptical than usual about the growth prospects for U.S. television in his appearance this morning before investors at the Bernstein Annual Strategic Decisions Conference.  He provided a dreary report about everything from domestic advertising to content sales as he talked up Discovery’s international growth efforts. Zaslav described the current upfront ad …

Half of voice revenue in India vulnerable to OTT apps 28 May 2015

As much as half of mobile operators’ traditional voice and messaging revenue could be eliminated by messaging and VoIP apps such as WhatsApp and Skype, with mobile players in India facing a higher threat since 80 per cent of their revenue still comes from voice. A report by Credit Suisse said the decline would force …

Tennent online video campaign may be bellwether of faster shift from TV to OTT 27 May 2015

Could beer show the way to online ad profits? As OTT video ad spending begins its upward growth, U.S. advertisers might be wise to keep an eye on the way a single Scottish company tackles next-generation ad strategy–and how its millennial-aged consumers respond. Scotland-based lager producer Tennent is launching an online-focused campaign titled “Wellpark,” which …

Streaming Video Overtakes Live Programming As Method-of-Choice 26 May 2015

According to the recently released Deloitte “Digital Democracy Survey,” streaming OTT video services, used by more than 42% of American households, has overtaken live programming as the viewing method-of-choice, with 56% of consumers now streaming movies and 53% streaming television on a monthly basis, as compared to 45% of consumers preferring to watch television programs …

Pay TV Providers Embrace Over-the-Top Video and ‘Skinny’ Bundles to Stave Off Cord-Cutting: IHS Infonetics Report 22 May 2015

  The global pay TV services market, including cable TV, satellite TV, telco TV and over-the-top (OTT) video, totaled $237 billion in 2014, up 7 percent from the previous year, according to the 2015 IHS Infonetics Pay TV Services and Subscribers report from IHS. “In a growing number of pay TV markets, service providers are …

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