OTT platforms have made entertainment, sports, and education available to the users on-demand. The popularity of streaming media has eliminated the need of any middle man such as the traditional cable TV network. Muvi allows content owners to launch white-labeled Video and/or Audio streaming service – both on-demand and live. And following the recent pricing update of Muvi Free, creators can go live in a simple click at zero cost.

OTT Platforms - Latest updates on OTT Platforms

Tennent online video campaign may be bellwether of faster shift from TV to OTT 27 May 2015

Could beer show the way to online ad profits? As OTT video ad spending begins its upward growth, U.S. advertisers might be wise to keep an eye on the way a single Scottish company tackles next-generation ad strategy–and how its … Continue reading

Streaming Video Overtakes Live Programming As Method-of-Choice 26 May 2015

According to the recently released Deloitte “Digital Democracy Survey,” streaming OTT video services, used by more than 42% of American households, has overtaken live programming as the viewing method-of-choice, with 56% of consumers now streaming movies and 53% streaming television … Continue reading

Pay TV Providers Embrace Over-the-Top Video and ‘Skinny’ Bundles to Stave Off Cord-Cutting: IHS Infonetics Report 22 May 2015

  The global pay TV services market, including cable TV, satellite TV, telco TV and over-the-top (OTT) video, totaled $237 billion in 2014, up 7 percent from the previous year, according to the 2015 IHS Infonetics Pay TV Services and … Continue reading

Live Viewing Way Up In Q1, Says FreeWheel Report 21 May 2015

FreeWheel Q1 2015 Monetization Report says live viewing, mainly of sports, but also authenticated entertainment and news content, was up 140%, year to year and that authenticated viewing grew 328% year-over-year and now accounts for 57% of all long-form and and … Continue reading

How the Cable Industry is Adapting to Cord Cutters 19 May 2015

For people attending The Internet and Television Exchange, the redubbed Cable Show for 2015, enabling technologies are as important as always, but the transformation of business models in the video delivery industry has certainly cast a huge grip on an … Continue reading

Nearly 60% of U.S. Broadband Households Use OTT Video Services, but “Account Sharing” Is Prevalent 18 May 2015

Digital media consumer research from Parks Associates reports 57% of U.S. broadband households access an OTT video services, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription … Continue reading

Allied Fiber CEO Sees Rise of OTT ‘Telcos’ 15 May 2015

Allied Fiber LLC CEO Hunter Newby said in an ITW interview that OTT platforms and content providers are a faster-growing customer segment for the dark fiber provider than traditional carriers. Various companies, including content providers, tower providers, social networks and subsea operators are … Continue reading

What an OTT Future Means for Brands 15 May 2015

If you haven’t heard of OTT, short for “over the top,” you will soon. The acronym refers to video content delivered straight to the consumer via internet. The core disruptive concept is that the “pipe” created by the cable MSOs … Continue reading

Why Young Hollywood said no to cable, and yes to OTT 14 May 2015

Last year, Young Hollywood CEO R.J. Williams was six months into negotiations with a major media conglomerate on a deal that would give his celebrity-obsessed, millenial-targeted digital brand its own 24/7 linear TV cable channel. Tech meetings were held and … Continue reading

Streaming Media East ’15: The Power of the Niche 14 May 2015

Over-the-top (OTT) content providers are finding out what many subscription-based content providers already knew: There is money to be made by serving people who are passionate about a particular niche. This was evident during the “How OTT is Disrupting the … Continue reading