International Giants continue to dominate Nordic OTT

Major international brands are continuing to make their presence felt in the Nordic OTT market.

Stockholm-based consultancy Mediavision says that on an average day about one-third of the Nordic population is watching streaming video on OTT TV platforms, with international Giants including YouTube, Facebook and Netflix the most likely beneficiaries.

In its 5th annual study, Mediavision says SVOD is generating a far greater total market value than either AVOD or TVOD.

While Nordic media companies were quick to market their position has been slowly eroded by the international players. YouTube has seen its position strengthened and Netflix is a worthy runner up. Netflix is number one as SVOD provider in every Nordic country and benefits greatly from an early entrance on the market.

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