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Beyond The Buzz- Latest Insights From Muvi

Over-the-top (OTT) has taken over the TV industry big time. OTT platforms enable users to access their favorite content anywhere, anytime using the device of their choice, in fact choosing their own purchase model. Muvi helps video content owners to launch their own white-labelled OTT services across devices and platforms in a matter of few clicks. Check out Muvi’s complete range of OTT solution offerings.

Ott Video Platform - Latest updates on Ott Video Platform

5 Best SEO Practices for OTT Platforms 05 May 2021

  Keeping up with the trends that your viewers follow is of crucial importance to OTT platform owners. You may have an excellent video library but, how do you ensure that your audience is able to find your platform easily and watch those videos? Here’s where the importance of SEO practices comes in. From the …

Disney Plus to launch in Korea 08 April 2021

  Disney Plus confirmed the news of their launch in Korea to engage with their local firms. The OTT player will focus on the creation of original content to raise the competitive standards. It is also in talks with the local firms to sign partnerships, however, the search is still in progress. The launch is …

Amazon launches ‘Fire Stick 4k, Fire Stick & Alexa Voice Remote’ to provide a convenient streaming experience 25 March 2021

Amazon is all set to refine the way a user accesses and views entertainment with the support of smart technology. The Fire Stick 4k is best suited for 4k TV owners as it offers an Ultra HD entertainment model along with the capability to search and control content with a single click. The standard Fire …

Metrics and KPIs for Increasing User Engagement for OTT Apps 19 March 2021

  Time and again, user engagement has proved to be a key factor for determining a customer’s journey with an OTT app. With customer preferences going through constant changes, it becomes increasingly challenging for OTT apps to deliver unique experiences that keep users coming back. In the next few minutes, you will get to know …

Video streaming content a differentiator for smartphone sales 19 May 2016

With competition increasing in the smartphone sphere, it is no longer features and specs that define the sales-edge because that is almost similar on all devices in the same price bracket. The new differentiator is content. Internet based video streaming content is high in demand and smartphone makers are collaborating with OTT providers to provide …

OTT growth numbers 18 April 2016

According to eMarketer’s latest forecast on OTT, Netflix in US is expected to grow to 126.9 million users this year. This would mean that Netflix would have almost 67.9% of total OTT video platform users in the US. Only YouTube has a higher population of OTT users than Netflix at 176.1 million. However, the growth …

Chromecast leads OTT video streaming with 35%, Apple at 20% 11 March 2016

Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at a joint 3rd place having 15% of the OTT market share. In total, around 42 …

Survey Claims TV Dollars Moving to Digital 12 January 2016

Despite what appears to be a hot scatter market for television commercials, media buyers say that the shift of advertising dollars from TV to digital is accelerating, according to a new Wall Street research report. Cowen & Co. surveyed about 50 ad buyers and says 90% of them said the shift to digital is accelerating. …

Mobile Devices Now Favorites For Paid OTT Content 12 January 2016

Mobile devices are the most popular options for watching paid OTT TV platform content, according to a Paywizard survey. The survey found that 66 per cent of global consumers prefer to access internet TV via a mobile, tablet or laptop. CES launches of 4K screens on mobile devices and the debuts of new Airplay, Chromecast …

Pay TV’s Evolving Relationship With OTT Video 12 January 2016

According to PwC’s Videoquake 3.0: The Evolution of TV’s Revolution report, 91% of US consumers said they could see themselves subscribing to cable in 2014; just one year later, that number has fallen to 79%. The research also shows that 16% of US consumers surveyed have walked away from pay-TV this year, and almost a …

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