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Beyond The Buzz- Latest Insights From Muvi

Over-the-top (OTT) has taken over the TV industry big time. OTT platforms enable users to access their favorite content anywhere, anytime using the device of their choice, in fact choosing their own purchase model. Muvi helps video content owners to launch their own white-labelled OTT services across devices and platforms in a matter of few clicks. Check out Muvi’s complete range of OTT solution offerings.

Ott Video Platform - Latest updates on Ott Video Platform

Video streaming content a differentiator for smartphone sales

With competition increasing in the smartphone sphere, it is no longer features and specs that define the sales-edge because that is almost similar on all devices in the same price bracket. The new differentiator is content. Internet based video streaming content is high in demand and smartphone makers are collaborating with OTT providers to provide …

OTT growth numbers

According to eMarketer’s latest forecast on OTT, Netflix in US is expected to grow to 126.9 million users this year. This would mean that Netflix would have almost 67.9% of total OTT video platform users in the US. Only YouTube has a higher population of OTT users than Netflix at 176.1 million. However, the growth …

Chromecast leads OTT video streaming with 35%, Apple at 20%

Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at a joint 3rd place having 15% of the OTT market share. In total, around 42 …

Survey Claims TV Dollars Moving to Digital

Despite what appears to be a hot scatter market for television commercials, media buyers say that the shift of advertising dollars from TV to digital is accelerating, according to a new Wall Street research report. Cowen & Co. surveyed about 50 ad buyers and says 90% of them said the shift to digital is accelerating. …

Mobile Devices Now Favorites For Paid OTT Content

Mobile devices are the most popular options for watching paid OTT TV platform content, according to a Paywizard survey. The survey found that 66 per cent of global consumers prefer to access internet TV via a mobile, tablet or laptop. CES launches of 4K screens on mobile devices and the debuts of new Airplay, Chromecast …

Pay TV’s Evolving Relationship With OTT Video

According to PwC’s Videoquake 3.0: The Evolution of TV’s Revolution report, 91% of US consumers said they could see themselves subscribing to cable in 2014; just one year later, that number has fallen to 79%. The research also shows that 16% of US consumers surveyed have walked away from pay-TV this year, and almost a …

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Why All Video Streaming Services Need A Roku App

ISKCON recently launched its video streaming services and within a month of launching the platform, the launch of its Roku App was announced. For a platform targeting mostly the family audience, an app on a Roku device was a no-brainer.

HBO’s OTT service to shake up SVOD market

Roughly 17% of US broadband households would be likely to subscribe to HBO’s forthcoming over-the-top video service, according to new research by Parks Associates. The research firm said that among those likely to subscribe, 91% are currently pay TV subscribers, while roughly 50% would cancel their pay TV service after subscribing to HBO’s OTT service, which …

Showtime to launch in Canada

CBS Corp. will launch branded programming from its premium cable channel Showtime in Canada for the first time after a deal with local giant Bell Media. The exclusive, long-term licensing agreement means catalogue, current and future Showtime programming will roll out in English and French on Bell platforms, including new SVOD service Crave and premium pay …

Stan nabs Amazon series, launches ahead of Netflix

Stan has become the latest subscription video-on-demand service to roll out in Australia, beating streaming heavyweight Netflix, which will launch in the territory later this year. The new service is a joint venture between free-to-air broadcaster Nine Network and Fairfax Media. Looking for Enterprise grade VoD & Video Streaming Platform to launch your own VoD Site? …

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