Written by: Roshan Dwivedi
Mobile devices are the most popular options for watching paid OTT TV platform content, according to a Paywizard survey.
The survey found that 66 per cent of global consumers prefer to access internet TV via a mobile, tablet or laptop.
CES launches of 4K screens on mobile devices and the debuts of new Airplay, Chromecast and Miracast enabled devices support the research findings that younger audiences (18-34s) now use almost twice as many devices as over 55s to watch TV – which jumps to three times as many in the US – and therefore increasingly demand seamless switching between content across connected devices.
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