Ott Video Streaming - Latest updates on Ott Video Streaming
Number of OTT video services in the US cross the 200 mark 30 October 2017
According to Parks Associates, the number of OTT video services in the U.S. has reached over 200 The firm found that 53% of internet-connected households subscribe to pay-TV and at least to one OTT service. It’s interesting to note that … Continue reading
About 1/3rd of free OTT trials lead to a paid subscription 09 May 2017
About 37% of OTT free trials result in conversion to a paid subscription , according to new connected entertainment research by Parks Associates. According to the research firm, more than 1/4th of households in U.S with broadband connectivity that signed … Continue reading
Rise and Growth of OTT Video market in Asia 25 August 2016
Check our video for a quick overview on growth of OTT Video market in Asia Asian market is more flexible comparative to others. Being the most adaptable region, Asia has seen a huge growth in Video Streaming industry. We, at Muvi … Continue reading
A deeper look at the future of OTT Video Streaming Market in Asia 12 August 2016
Asia, undoubtedly is a highly potential video streaming market. As with the booming technology and the internet penetration of 40.2%, it has peaked in $2,490 million revenue for the year 2016 and is expected to touch US $5,017 million by … Continue reading
OTT in Europe fast catching up to North American numbers 30 March 2016
OTT is growing in the European continent. Around 55% of UK broadband households use an OTT video streaming service. In France, the same is 51%. But only 30% in UK and 17% in France pay for a subscription video on … Continue reading
Chromecast leads OTT video streaming with 35%, Apple at 20% 11 March 2016
Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at … Continue reading
OTT Subscriptions Exceeded 60% of U.S. Broadband Households in 2015, Reveals Parks Study 27 January 2016
Parks Associates, ahead of the upcoming webcast “Top 10 Trends – The Outlook for the Connected Home 2016,”reports that over 60% of U.S. broadband households have at least one OTT video service subscription. The research firm will host this webcast, … Continue reading
Tough Times Ahead for OTT TV Platforms In Hong Kong 25 January 2016
Despite an apparent growth in spending on digital advertising, Hong Kong’s market might have trouble sustaining the over-the-top (OTT) internet boom that is hoped to make a difference to the TV landscape. Data showed last year saw a 36 per … Continue reading
