No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
OTT in Europe fast catching up to North American numbers 30 March 2016
OTT is growing in the European continent. Around 55% of UK broadband households use an OTT video streaming service. In France, the same is 51%. But only 30% in UK and 17% in France pay for a subscription video on … Continue reading
Nielsen to include OTT device data 28 March 2016
Considering the popularity of OTT services, Nielsen has decided to include individual data metrics for OTT devices like Chromecast, Roku, Nintendo Wii and others. This new data analysis will show how and which shows are being accessed over each device … Continue reading
Deloitte report says 4G will help OTT grow in India 28 March 2016
4G is rolling out in India at a fast pace. According to a report by Deloitte, the demand for online content will increase rapidly in the coming years. The report mentions, “4G will bring complete transformation of… television viewing experience … Continue reading
58% will cut the cord by 2025 23 March 2016
It is estimated that more than half of US households will be cutting the cord by 2025. The demand for multiscreen, OTT services across multiple platforms is only going to increase. According to a report by PwC, 58% of … Continue reading
Video streaming to lead over linear viewing 22 March 2016
Video streaming, video-on-demand, OTT and other non-linear forms of TV will be growing well, according to a report by Boston Consulting Group. Time spent online has increased by 50 percent in a year. There was more than 50% demand for … Continue reading
Direct to consumer OTT is now cheaper 22 March 2016
According to a research by Ampere Analysis presented at the Connected TV Summit in London, it was revealed that it is becoming economical to distribute videos directly to consumer over the internet than to broadcast traditionally. Guy Bisson, their Research … Continue reading
Indonesia makes OTT regulations 21 March 2016
Regulatory bodies in Indonesia have mandated that Over the Top (OTT) content providers have to form a permanent business entity in the country. This has to be done by April, 2016. This would mean that OTT content providers like Facebook, … Continue reading
Teens and young adults more likely to cut the cord 18 March 2016
According to a report by Nielson that surveyed more than 30,000 people from 61 countries, it was found out that 65% of the people watch video-on-demand in some form. The younger the people, the more likely they were to cut … Continue reading
OTT and TV Everywhere are evolving 18 March 2016
According to Digitalsmiths Q4 2015 Video Trends Report, there has been a decrease in demand for à la carte channels. The reason for this could be OTT services. Also there has been a decrease in the percentage of people wanting … Continue reading
46% in Germany interested to switch to OTT 18 March 2016
There has been an increase of 60% in people of Germany wanting to replace cable/satellite TV with Over-the-Top connected TV services. This is according to a survey by market research institute, TNS Infratest conducted for Zattoo – an internet TV … Continue reading
