No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
Ghana not considering a ban on OTT video services 20 May 2016
According to Ghana’s Minister of Communications, Dr Edward Omane Boamah, countering pressures of regulations on OTT from other players, “We believe that as a merging trend, the regulator, together with operators and consumers, should find a middle ground which befits … Continue reading
OTT video platforms up the game 20 May 2016
OTT video services are becoming mainstream. Video accounts for a majority of data traffic in most regions. With the growth in demand and competition among online video platforms, the focus is now on quality of service and quality of experience. … Continue reading
Low cost video streaming devices fueling OTT VOD growth in UK homes 19 May 2016
According to a Mediabug research, low cost video streaming devices like Chromecast, Roku stick, Amazon Fire stick are helping the OTT video on demand market grow in UK households. The research firm had previously reported a slow intake of such … Continue reading
80% video streaming users have one SVOD plus Pay TV 18 May 2016
According to a research by CSG Systems International, 80% of video streaming users have a subscription to at the least one video streaming service plus Pay TV from cable, satellite or IPTV provider. Around 79% of them view video streaming … Continue reading
Telecom & OTT – a perfect marriage? 17 May 2016
Around half of mobile data traffic accounts for video consumption. One of the major revenues for telecom companies is mobile data. And if they own the content too, wouldn’t it be more profitable to them? Ties amongst telecom companies, cable … Continue reading
Pay TV Downgrades Linked To OTT 09 May 2016
According to a study by The Diffusion Group, viewers who are looking to downgrade their Pay TV packages, spend less than 25% of their viewing time on video streaming. It is expected that many streaming video viewers will cut down … Continue reading
Sports based OTT subscribed in 16% of US households 09 May 2016
According to Parks Associates, one in 6 US broadband using households subscribe to an OTT sports video service. Most widely subscribed is NFL Game Pass (6%), followed by WWE Network and Baseball service MLB.TV at 4%. “For sports content owners, … Continue reading
Premium OTT market in Asia Pacific expected to boom 05 May 2016
According to a research conducted by MTM, the Asia Pacific premium OTT video services market is expected to grow strongly in the coming 3 years. It is expected to rise to $230M in 2019 from $85M in 2015 in Australia. … Continue reading
OTT to be driven by ads in the immediate future 05 May 2016
According to a report by Hong Kong based Media Partners Asia, online video revenues in the Asia Pacific region is expected to grow to $35B by 2021. Revenues will be highest from China (76%). 17% will be contributed from Japan, … Continue reading
OTT platforms in India need more concrete policies 22 April 2016
According to the Cable and Satellite Broadcasting Association of Asia (CASBAA), there is a lack of a definitive model for India’s OTT content market, even though the market is seeing an influx of many OTT platforms like Netflix, Viu, Hotstar … Continue reading
