Connected TV (CTV) advertising refers to the practice of delivering video ads to viewers on internet-connected televisions (TVs), rather than traditional broadcast or cable television. This can include streaming devices such as Roku, Amazon Fire TV, and Apple TV, as well as smart TVs with built-in internet connectivity. Unlike the traditional means of advertising …
Channel Master has officially launched Stream+, an OTT device powered by Android TV to cater to cord-cutters. The device supports both OTT apps as well as TV channels that can be captured for free, over-the-air. Stream+ is being offered at an introductory price of $99 that includes two tuners, a USB 3.0 port, integrated voice …
According to Nielsen Total Audience Report, in the past year, as many as 8.8 million U.S new households have added connected TV devices and the total count has reached 69.5 million, which accounts for 58.7% of all US homes. The report focussed on the growth of connected-TV devices such as Apple TV, Roku, Google Chromecast, …
comScore has launched comScore OTT Intelligence which is a combined service to measure U.S household viewing of over-the top (OTT) content on TV screens. The Company’s proprietary : Total Home Panel – a research panel that measures consumer behavior across home network-connected devices served as a basis for the comScore OTT Intelligence service. A growing …
Considering the popularity of OTT services, Nielsen has decided to include individual data metrics for OTT devices like Chromecast, Roku, Nintendo Wii and others. This new data analysis will show how and which shows are being accessed over each device platform. “The ability to know how many consumers use which brands of TV-connected devices, for …
