Connected TV (CTV) advertising refers to the practice of delivering video ads to viewers on internet-connected televisions (TVs), rather than traditional broadcast or cable television. This can include streaming devices such as Roku, Amazon Fire TV, and Apple TV, … Continue reading
Channel Master has officially launched Stream+, an OTT device powered by Android TV to cater to cord-cutters. The device supports both OTT apps as well as TV channels that can be captured for free, over-the-air. Stream+ is being offered at … Continue reading
According to Nielsen Total Audience Report, in the past year, as many as 8.8 million U.S new households have added connected TV devices and the total count has reached 69.5 million, which accounts for 58.7% of all US homes. The … Continue reading
comScore has launched comScore OTT Intelligence which is a combined service to measure U.S household viewing of over-the top (OTT) content on TV screens. The Company’s proprietary : Total Home Panel – a research panel that measures consumer behavior across … Continue reading