No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
FICCI 2015: Can profit sharing work between OTT & cable? 27 March 2015
On the first day of FICCI-Frames 2015, the very last topic under discussion came under the dramatic nomenclature of “Clash of The Video Walled Gardens: OTT & Video Apps versus Cable & Satellite”. The idea was simple; the solution, anything … Continue reading
OTT Consumers’ Patience, Loyalty Tightly Tied to Viewing Experience, Conviva Report Finds 27 March 2015
Conviva, the leader in Over the Top (OTT) video experience optimization for the world’s top media companies, today released the findings of its inaugural report, which found that stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt … Continue reading
State of Content Delivery in 2015 25 March 2015
Whether it’s a homegrown, in-house content delivery solution of a service provided by a large content delivery network (CDN) provider, the state of content delivery has never been more robust—or more fraught with peril—than today. The last year saw several … Continue reading
Well, FCC now wants to regulate OTT too? 24 March 2015
Naturally, after the launch of several OTT VoD services, the thought that consumers will have even more choices when accessing video programming has Washington in a tizzy. Federal Communications Commission Chairman Thomas Wheeler, as if his hands weren’t already full … Continue reading
Japanese public broadcaster goes OTT for live streaming sports 24 March 2015
In an “Internet service implementation plan” for fiscal 2015 released March 10, Japanese public broadcaster NHK said it will broadcast sports events on its website at the same time they appear on its conventional general and educational TV channels. Up … Continue reading
Pay-TV revenue dips, OTT scales new heights, says Digital TV Research study 24 March 2015
The tide is turning. Once considered merely an “early adopter” offering, over-the-top VoD services are poised to come into their own and earn some big bucks. Pay TV revenues peaked two years ago and are now on the drop, at the … Continue reading
OTT is keeping network operators on their toes, believes Eckhart Zollner of Jasco Group 19 March 2015
From converged multimedia services such as High Definition (HD) audio and video on to social platforms, screen sharing, VoD platforms and other bandwidth-intensive, high data volume services, OTT has revolutionized data consumption. OTTs essentially create virtual communities and virtual networks, … Continue reading
Cable has to go OTT now, says Alan Breznick at Cable Next-Gen Technologies and Strategies 2015 18 March 2015
Alan Breznick, head of the cable-video practice for both Heavy Reading and Light Reading, kicked off a day-long exploration of Cable Next-Gen Technologies and Strategies by contrasting cable’s declining market share in the declining pay-TV market with its remarkable success … Continue reading
Jennifer Cooper of Adobe Explains the 4 Ps of Digital Television and OTT Video 17 March 2015
Jennifer Cooper spoke at the Adobe Summit marketing conference concluding today in Salt Lake City, Utah, and she was talking to a roomful of television executives. The name of her session was ” Show Me the Money! Growing Revenues and … Continue reading
Parks Associates Releases Pay-TV, App, OTT, and User Interface Research 16 March 2015
Parks Associates announced today the release of industry reports providing strategic recommendations for service providers, app developers, and video streaming platform developers as consumers turn increasingly to OTT and non-linear content options. The report notes that while consumers watch over 30 … Continue reading
