Written by: Roshan Dwivedi
On the first day of FICCI-Frames 2015, the very last topic under discussion came under the dramatic nomenclature of “Clash of The Video Walled Gardens: OTT & Video Apps versus Cable & Satellite”. The idea was simple; the solution, anything but. To sum up the discussion, it was proposed that OTT VoD platforms and cable operators and content creators need to work together. The broadcast and MSO/cable industry has been at war for 25 years. If the entire industry goes together to the customer and figures out what they want and provides it in a profit sharing model, then everyone wins.
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