No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
Tapping Into OTT Video’s 24% Projected Growth is Key for Pay TV, Says ABI Research 07 April 2015
The pay TV market has been struggling with increasing customer churn and maintaining ARPU, and is forecast for only 3.7% CAGR through 2020, according to ABI Research. In contrast, OTT video continues its strong growth, and should see around 26% … Continue reading
Strategies for securing OTT video in a multiscreen world 06 April 2015
Life is not simple for provover-the-topover-the-topviders of over-the-top (OTT) video streaming platforms – whether they are pay TV operators or new pure-Internet players. Services like Netflix have proven that it’s possible to attract large audiences to Internet-delivered premium video content, but staying competitive … Continue reading
Broadband Buys Cable Time in OTT Battle, says Moody’s 06 April 2015
Credit ratings agency Moody’s Investors Service says high-yield cable companies remain strongly positioned against the over-the-the top threat at least for the next few years, mainly because of the expected continued strength of their broadband businesses. In a new report – … Continue reading
VoD reaches 40% homes in the United States 06 April 2015
Consumption habits are rapidly changing for nearly all age groups. Over-the-top video viewing is skyrocketing in usage. About two of every five homes in the United States used a subscription VoD platform like Netflix in the fourth quarter, Nielsen said. In fact, … Continue reading
Infographic : The One-Click Video Streaming Platform Builder 02 April 2015
Muvi Studio is a leading VoD Platform provider that offers its cloud based Video Streaming Platform to video content owners that allows them to launch their own branded / white label OTT VoD Service with SVoD, TVoD, PPV & AVoD models across Multiple Screens at ZERO investment and Go Live in few hours! Continue reading
TRAI proposes regulatory framework for OTT services : Net Neutrality just landed in India 02 April 2015
As Net Neutrality continues to scorch earth for telecom operators and ISPs alike all over the globe, and following the recent 3-2 Democrat-Republican voting victory for Net Neutrality in the United States, Telecom Regulatory Authority of India has called … Continue reading
Wireless providers make OTT strategy key to future profitability, report says 02 April 2015
Despite ongoing concerns about the amount of bandwidth that over-the-top video on demand platform is taking up on wireless networks, the popularity of the medium means that carriers, including AT&T, T-Mobile US and Verizon, are making wireless OTT a “key … Continue reading
Online video to drive 4.4% jump in global ad spend in 2015 31 March 2015
Online OTT video is now growing faster than any other digital channel, leading a 4.4 per cent uplift in global ad spend in 2015, that will be driven by advertisers pulling more budget from TV and broadcasters selling packages that … Continue reading
OTT video streaming services claims bigger viewing share, claims Horowitz Research 31 March 2015
Over-the-top services continue to claim more of Americans’ video viewing time, a new survey from Horowitz Research found. Nearly 40% of viewers spend at least one-fifth of their viewing time watching OTT video on demand services such as Netflix, Hulu … Continue reading
TRAI seeks consultation on OTT regulation in India 30 March 2015
The Telecom Regulatory Authority of India (TRAI) today asked stakeholders whether it was too early to establish a regulatory framework for over-the-top (OTT) services, since internet penetration is still evolving, and access speeds are generally low and there is limited … Continue reading
