Over-the-top Streaming Devices - Latest updates on Over-the-top Streaming Devices
70 Million US households now have a streaming device on connected-TV 20 November 2017
According to Nielsen Total Audience Report, in the past year, as many as 8.8 million U.S new households have added connected TV devices and the total count has reached 69.5 million, which accounts for 58.7% of all US homes. The … Continue reading
Connected TV Viewing Rises Sharply, Marketer Engagement Does Not 01 September 2015
Although connected TV/over-the-top viewing is sharply climbing, engagement in advertising on connected TV/OTT platforms is low. An Association of National Advertisers/BrightLine survey says one in five — 22% — “engaged” in connected TV/OTT Video advertising over the past year. “Lack … Continue reading
