Over-the-top Streaming Device - Latest updates on Over-the-top Streaming Device
Atresmedia unveils global OTT platform 09 November 2018
Spanish media giant, Atresmedia is preparing to launch its own over-the-top platform, which can be accessible from any place without any commercial breaks. The new OTT service is based on the subscription model and is available on every screen, including … Continue reading
Connected TV Viewing Rises Sharply, Marketer Engagement Does Not 01 September 2015
Although connected TV/over-the-top viewing is sharply climbing, engagement in advertising on connected TV/OTT platforms is low. An Association of National Advertisers/BrightLine survey says one in five — 22% — “engaged” in connected TV/OTT Video advertising over the past year. “Lack … Continue reading
