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Indian OTT firms rely heavily on content ads

Star India-owned Hotstar and Viacom 18’s Voot both have penetration into local and Western content and both monetize through advertising. While Hotstar boasts a ‘freemium’ subscription and advertising service, Voot has opted for an entirely ad-based model. This is the reason why the two have dominated the Indian OTT market base leaving Netflix and Amazon …

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Netflix still has a long way to go in India

According to a report by Hong Kong-based firm Counterpoint, Netflix although has a blazing start in India, is yet to make a mark in the Indian digital industry. As per the report, Netflix currently lies at the fifth spot well behind the established players such as Star TV backed Hotstar and Viacom’s Voot. The fourth …

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Star India now becomes a part of Disney

Following Disney’s acquisition of 21st Century Fox, Star India also becomes a part of the company. As part of the deal, all of Star India’s assets, including video-streaming service Hotstar, will move to Disney. With this, Star’s (Over-the-Top) OTT platform Hotstar now becomes Disney’s asset. With the acquisition of Hotstar, Disney gets immediate access to …

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Star India to introduce Virtual Reality for IPL 2018

One of India’s biggest broadcasters, Star India along with its (Over-the-Top) OTT service Hotstar, is mulling the implementation of Virtual Reality (VR), to heighten viewer experience during the 2018 season of the Indian Premier League (IPL) – one of the biggest sporting events of the region. At the CII Big Picture Summit 2017, Hotstar’s consumer …

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Hotstar Reported to be the Top Video Streaming App in India

Indicating local content is the key in Indian market, Broadcaster Star India Pvt Ltd’s OTT video service – Hotstar tops the list of video streaming apps by monthly active usage, followed by Reliance Jio Infocomm Ltd’s JioTV and JioCinema, putting Netflix and Amazon Prime at ranking No. 9 and 5 respectively. According to the app analytics firm App …

Indian broadcasters have now set a firm foot in digital media

Advertising Age India reports, Hotstar, Sony LIV, Ditto TV, Ozee and the latest entrant in the digital entertainment, Video on Demand platform and app category, Voot are all examples of growing digital audience and business opportunities that they are creating for the Indian television broadcasters. Star India, Sony Pictures Networks, Zee Entertainment Enterprises and Viacom18 …

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