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Elisa all set to bring “Nordic TV” SVOD to Chinese market

Elisa, the Finnish telecom operator has inked a deal with China Broadcasting and Television Media (CBM) to bring the Nordic TV video service for the Chinese audience. The agreement will open doors to 245 million cable TV households in China. Nordic TV is a hugely popular SVOD service featuring Nordic feature films. Series, documentaries, sports, …

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Muvi takes the World’s Fastest Deployable Hybrid OTT Platform to IBC 2018

Muvi is all set to present the world’s fastest deployable OTT platform at the upcoming IBC 2018 from 14-18 September in RAI, Amsterdam. After earning raves in NAB Vegas and NAB Shanghai, the think tank behind the instantly deployable OTT platform moves to European soil. There has been a steady decline in linear TV viewership …

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Prime Video may release dedicated feature to hide R-rated Content

According to reports, SVOD giant Prime Video is soon to get a major upgrade on the similar lines of its video streaming counterparts Netflix and Hulu. Currently, Prime Video does not focus on personalized recommendations and what to watch next which has been a major key success factor for Netflix. Also, Prime Video’s current content …

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Netflix achieve payback on each new U.S. subscriber after 11 months

According to reports video streaming giant, Netflix’s cost of adding new subscribers in the U.S. is now $100 per net new subscriber. Netflix’s 14% expenditure is on marketing costs today. With increasing marketing spend coupled with falling subscriber growth in its native place mean, the online streaming service takes 11 months to achieve payback on …

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Movie Theatre vs OTT: The Curious Case of SVOD Originals

Last year, when Netflix was participating in Cannes Film Festival with its action-adventure film Okja which got 4-minutes of standing ovation after the screening, little did it know that it will be ruled out of the film festival the next year. The Cannes officials were pretty clear in their stand which reads “Any film that …

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Fox+ to debut in Brazil

Following the successful debut in Mexico, Fox+ is all set to debut in Brazil which will include all basic and premium content from a portfolio of 11 Fox channels. The bouquet will also have live sports events which are a first time in the Portuguese-speaking market. Currently, there are 15.2 million pay-TV households in Brazil …

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Netflix, Telefonica extend partnership in Brazil

Netflix and Vivo, Telefonica’s Brazilian wing have extended their agreement of video-on-demand (VOD) service for mobile subscribers. Netflix, as per the contract will be bundled to Vivo Turbo and Controle wherein the subscribers will have certain data to spend on watching OTT content on the SVOD platform. Vivo quoted, “Subscribers to both packages will have …

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Vodafone Australia unveils Android video streaming device with Netflix promo

Vodafone Australia has launched its Android video streaming device alongside a Netflix promotion offering which will see certain National Broadband Network (NBN) customers getting a 12-month complimentary subscription. The telecom giant aims to launch its NBN services across Brisbane, Adelaide, Perth, and Tasmania in the next month. The telco’s new TV device provides customers an …

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Zee5 set to increase subscription revenue through original content

Zee5, the OTT platform for ZEEL will soon be launching over 90 web-series in order to garner subscription revenue. The originals will be in multiple languages such as Hindi, Marathi, Tamil, Telugu, Malayalam, and Bengali. The company plans to offer the whole library at Rs 99 per month which will be later revised to Rs …

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Shilpa Shetty to launch SVOD service on health & wellness

Indian OTT market has now become one of the most sought-after space thanks to the reducing price of smartphones and cheap data rates in the country. Realizing the growing popularity and importance of OTT platforms, it’s now the turn of A-list celebrities to reach their fans over the digital medium. Latest to join the bandwagon …

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