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Muvi takes the World’s Fastest Deployable Hybrid OTT Platform to IBC 2018

Jayadeep Subhashis Published on : 28 August 2018

Muvi is all set to present the world’s fastest deployable OTT platform at the upcoming IBC 2018 from 14-18 September in RAI, Amsterdam. After earning raves in NAB Vegas and NAB Shanghai, the think tank behind the instantly deployable OTT platform moves to European soil. There has been a steady decline in linear TV viewership across the continent owing to rise in VOD viewership and the introduction of the Hybrid platform in the continent at this moment will only complement the frenzy around.

Muvi’s acclaimed OTT platform is capable of streaming both live and on-demand content and offers broadcasters, content/media owners, and distributors the ability to create, manage, deliver, and monetize ANY content on ANY platform using ANY monetization method, whether advertising, subscription, transaction or a hybrid model.

Growing investment in the internet infrastructure, an exponential increase in OTT subscriber base, cheaper internet, and quality content have turned out to be the critical success factors for OTT  players in making digital content consumption revolutionary.

“Winning customers is the challenge of the moment for OTT players”, quoted Anshuman Das, CEO, Muvi. “On one side they have a huge responsive market which is turning up effortlessly, on the other hand, the competition is getting fiercer. However, half of the game is won, if your platform is customizable and has multiple application interfaces for a holistic experience. That is where Muvi is aptly positioned and making a difference.”

Unlike traditional players which only offer a video player-based solution, Muvi is an enterprise-grade end-to-end OTT Platform which takes care of all technical aspects enabling users to launch a service like Netflix, Spotify or in a click without the need for any IT resources or coding knowledge!

“Muvi makes a statement for its unique platform which has multiple features in its arsenal and enables streaming companies to provide their customers with a unique and immersive viewing experience. Visual designer, Playout, Policy engine etc. are a few state-of-the-art features that empower our customers against their peers. Moreover, the Muvi platform is devoid of any coding and upfront cost. So, all you need is content to set the show”, says Ankit Pandey, Head of Business Development, Muvi.

Muvi brings together live TV, on-demand content, and subscription VOD all in one place and takes care of everything from hosting to CDN, CMS, Transcoding, DRM, HTML5 Player, Payment Gateway, Monetizations, User Management, Analytics, Website and Mobile & TV Apps.

Muvi will be exhibiting Hybrid OTT platform at IBC 2018 from September 14-18 at RAI, Amsterdam. Meet us at Hall No. 14, Booth No. A32. Schedule a Meeting Now.

Test drive the platform before subscribing to the service, Muvi offers a 14-day free trial.


Written by: Jayadeep Subhashis

Jayadeep Subhashis is a Content Marketing Expert with Muvi. He works closely with Muvi Marketing Team and conveys the Muvi brand story and business offerings through powerful web writing, articles, whitepapers, customer success stories, client communication & more. When not working, you can find him binge-watching on Netflix or reading Hollywood Reporter or dreaming of Meryl Streep, his all-time favorite actress!! You can follow him on LinkedIn: Jayadeep Subhashis Hota Twitter: @JayadeepSubhas1

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