Written by: Roshan Dwivedi
Following the successful debut in Mexico, Fox+ is all set to debut in Brazil which will include all basic and premium content from a portfolio of 11 Fox channels. The bouquet will also have live sports events which are a first time in the Portuguese-speaking market.
Currently, there are 15.2 million pay-TV households in Brazil with OTT audience hitting 29 million. Millennials have a bigger role in the staggering number of OTT consumption.
Carlos Martinez, president of Fox Networks Group, quoted, “Brazil’s viewing habits have been shifting dramatically with more people moving from pay TV to streaming content at a rapid pace with 1.2 million subscribers cutting the cord in the past 12 months.