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Building Your In-House Video Production Studio: 5 Essential Must-Haves

Shivashish Published on : 31 October 2023

In today’s technology-driven and fast-paced world, the demand for video content has been higher than ever before. From podcasts and reviews on social media to corporate presentations and even television broadcasts, streaming (both recorded and live) has increased exponentially and has slowly become the primary medium for entertainment and education. In this technology-driven industry, having the right setup or as we say video production studio is of utmost importance given this highly resource-intensive and specialized industry runs on technology and thrives on quality. 

Creating your own in-house video production studio is easier than ever and in this blog, we are going to discuss 5 must-haves to set up a high functioning easy to setup home studio. The realm of video production has transformed from an exclusive industry to a creative playground accessible to entrepreneurs, influencers, businesses, and content creators alike. With the power of innovation at our fingertips, the lines between amateur and professional video production have blurred and in order to stay on the cutting edge, having the right equipment definitely matters.


Applications of Video Production Studio

When it comes to the world of content creation, there lies an ocean of opportunities at hand, and having a good video production studio will not only improve your chances of success, but it will also ensure that you create quality content every time with minimal recurring costs thanks to all the fixed assets created during setting up of the studio. From broadcasting live TV and audio channels to producing captivating product videos and advertisements, a video production studio is a versatile space that empowers creators and businesses in various ways.

Broadcast Your Live TV & Audio Channels

Live streaming and content consumption have increased significantly over the past 10 years and it is your perfect opportunity to start streaming live TV and audio channels both for the web as well as for Live TV via FAST channels using Muvi Playout. Whether you aspire to become the next YouTube sensation, host live webinars, or deliver daily news updates, a video production studio is the ideal platform for broadcasting your live TV and audio channels. With professional lighting, sound equipment, and streaming capabilities, your studio can transform into a dynamic broadcasting hub, connecting you with viewers from across the globe.

Create Product Videos/ Advertisement Shoots

In this social media-driven industry or rather the world, what is appealing to the eye and visible to the masses will sell better. For delivering to the masses, you have ad engagements but for delivering visually stunning content, an in-house video production studio surely helps. Whether you’re launching a new product, running a marketing campaign, or producing a brand video, a well-equipped studio ensures your product videos and advertisement shoots are of the highest quality, driving engagement and sales.

Record Podcasts 

Podcasts are an excellent way to share ideas and stories and have seen global popularity with more and more people coming out and talking about their lives, their ideas, visions, and stories and with Apple Podcasts, Spotify Podcasts, etc, generating a revenue stream is also a possibility if your content is good. A video production studio, equipped with soundproofing, microphones, and recording software, provides an ideal environment for recording professional-sounding podcasts, ensuring that your message is crystal clear and captivating.

Develop Video Content for Business & Entertainment

Whether you’re a business looking to create training videos, promotional content, or internal communications, or an entertainer crafting web series, vlogs, or short films, a video production studio is your creative haven. With the ability to control lighting, sound, and camera settings, you can produce high-quality video content that not only engages your audience but also enhances your brand or artistic identity.

Video Production Studio

5 Must Haves To Begin Production

There can be many more examples and use cases that support the need to develop your own video production studio. The cost can be high in the beginning with the returns will surely justify your investments in the long run. Here are 5 important things you must have to set up a video production studio.

Professional Recording Camera

A professional recording camera is obviously the heart and soul of any video production studio. It ensures high quality extracts visual excellence from your content and sets the stage that is taken over by editors at the later stages of the production process. Investing in the right recording camera is crucial. Here are a few that we recommend.

  • Canon EOS C200
  • Canon EOS C100 Mark II Conema Camera
  • GoPro Hero 5
  • Panasonic HC V770

A camera is the soul of production. Do a careful analysis of your budget and select the best one available in the market. You can always upgrade in the future.



Sound quality is just as important as video quality. Nobody likes to watch content which has bad audio quality. Sound plays a crucial part in defining a content’s success and there are mainly 3 types of mic for different types of requirements. To ensure crisp and clear audio, you’ll need various microphones to cover different scenarios:

Boom Microphone

A directional microphone mounted on a boom pole. Ideal for capturing dialogue in film and video production. It is a unidirectional microphone and records good-quality audio in the direction it is pointed.

Condenser Microphone

A sensitive, high-quality microphone perfect for capturing vocals, music, and podcasting. Heavily used in podcasting as well as the music industry, these types of microphones can start with US $100 and can go as high as 1000s of dollars.

Collar Microphone (Lavalier Mic)

A small, discreet microphone that clips onto a speaker’s clothing. Great for interviews, presentations, and video blogs, these microphones are very commonly used in Vlogs.


Lights & Sound Absorbers

Having the right light is extremely important to deliver a great video experience and especially important if you are aiming to achieve professional results with your video production studio. Invest in good lights that can control ambient lighting and opt for soundproofing of the studio to reduce feedback, echo, and any other types of noise.


A dedicated Powerful Computer 

Video production requires very heavy graphical processing power to deliver content. Ordinary computers will not serve the purpose especially when you are trying to handle multiple 4K files and rendering them. Having a powerful machine that has a dedicated graphics GPU, a stable high-performance CPU, and fast storage is important for an in-house video production studio.


Streaming Software

Streaming was a difficult task but not anymore. There are tons of streaming software available in the market that can help you both set, record, and edit quality video content easier than ever before. Take Muvi Playout, for instance, it is a curated broadcast video scheduling software that is designed to help you gain global exposure and build a loyal customer base. Once you set up your video production studio, Playout ensures that your content reaches the world via FAST channels, Linear TV, helps you set up Online Radio within minutes and even gives an HLS output for those who wish to stream their content to their websites and applications.

Equipped with Multi DRM technology for content security and automated encoding and transcoding, Muvi Playout is built to deliver a seamless streaming experience to its Live TV viewers. Get a free trial today.

Creating an in-house video production studio is a tedious and expensive task and the first thing that you must have is patience in your beginnings. Great things take time as they say and in the streaming businesses, if you have the right hardware deployment in the form of an in-house production studio, Muvi Playout can be your software partner in your Live TV streaming journey. 


You must setup your in-house video production studio as it gives you a setup that can deliver consistent content quality in terms of audio and video. This helps create uniformity as well as enhance content quality.

Lighting is a fundamental aspect of video production that can significantly impact the quality, visual appeal, and storytelling capabilities of a video. It allows producers to control the look and feel of their content, convey emotions, and ensure clarity and professionalism in the final product.

It all depends on a lot of factors. Primarily the funding and the type of content you are creating. It is suggested that if you are a beginner, you start with an amount that can get you a decent setup and good quality feed in terms of both video and audio. Then slowly progress as earnings begin.

Yes indeed you can. Also with tools such as Muvi Live, you can take full advantage of your video production studio and deliver amazing webinars and live streaming sessions.

Written by: Shivashish

Shivashish works as a content writer at Muvi. He has worked in domains like e-commerce, employee engagement, sports and entertainment. A poet by heart, Shivashish believes in creating quality content that is rich in information and easy to understand.

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