Do you want to know what’s actually working in video marketing for 2021?
You’ve come to the right place because we’ve got all the tips and we’re starting right now!
We can all agree that video isn’t just a single piece of your overall marketing plan anymore. It forms the very essence of your outreach campaign efforts.
72 percent of businesses say that using video has improved their conversion rates significantly. 52 percent of consumers have expressed that watching any kind of product videos online makes them far more confident in their purchasing decisions. No wonder Statista predicted that digital advertising expenditures in the U.S. are projected to grow to 22.18 billion U.S. dollars in 2021.
That’s why 2021 is the year that you should finally be using these video marketing tips to grow your business.
Let’s get started!
What’s So Special About Video Marketing in 2021 Anyway?
The role of video marketing in the 2021 landscape is more prevalent than ever before. Here are the reasons why.
Video Is Still THE MOST Engaging Type of Content in 2021
Facebook the most popular social media platform, having a staggering 2.8 billion active users as of 2021 spend about 1.3 seconds per post. We just breeze through static images as we come across them online. But using video you are able to hold a person’s attention about 5 times longer.
Video Reduces Ad Spend Drastically Without Diminishing Results
Did you know that video is by far one of the most cost-effective ways to promote your brand?
Just by shedding a few cents per view, you can pique the interest of a highly targeted audience. YouTube may not have as many active users as Facebook does but it continues to be the primary choice for video marketers.
Video Helps Tremendously To Build Customer Trust and Loyalty
What do you think is the most important asset of your brand?
Two words: Customer trust. Start leveraging video and build a solid trusting relationship with your audience.
We recommend doing short Question and Answer (Q&A) videos. This allows your audience to voice any concerns that they may have to enable you to foster trust and build meaningful relationships with your viewers.
Now, that we’ve covered the reasons why Video Marketing is so important in 2021… Let’s get started with the best Video Marketing tips to elevate your business to the next level.
Video Marketing Tips To Skyrocket Your Business in 2021
Video Marketing is powerful, no doubt and a lot of it has to do with accessibility. We watch videos on our computers, mobile devices, TVs. In fact, go to a metropolitan area like New York, Las Vegas, Kyoto or wherever, and you’ll likely see videos playing on billboards.
The numbers speak for themselves. In 2019, the number of digital viewers worldwide reached over 2.6 billion and it’s projected to reach over 3.1 billion by the fall of 2023.
Here are some of our top Video Marketing tips to help you grow your business significantly.
Tip 1: Repurpose Your Blog Post Into a Video
Creating new content requires a ton of time, effort, planning and money. Marketers can undoubtedly save a lot of time by repurposing outdated blogs or articles into interesting videos.
Turning How-To Blog Posts Into Explainer Videos
How-to posts are often the lengthiest form of content that marketers create and use. So, by taking these informative blog posts and making some necessary edits you can carve out some amazing informative videos.
All you need to do is go through the post thoroughly and figure out the key details you want your customers to know.
Creating a Webinar From Brochures/Sales Pitch
Check your content library and find out if you have any brochures/sales pitch that you might have sent out to your customers or if you’ve hosted any kind of workshop.
Once you’ve found one break it down to create an amazing webinar. Webinars are super useful for lead generation. You can also use webinars to promote your product or service.
The best part is, webinars can be recorded and uploaded to your social media profiles as well.
Making Short Clips Out of Longer Videos
The bottom line is most people nowadays have an extremely short attention span and they are NOT interested to watch lengthy, boring and monotonous tutorial videos.
All you’ve got to do is transform lengthy videos into smaller, digestible, intriguing clips to grab the attention of your target audience. Shorter clips are one of the best ways to obtain more views and shares.
Utilize the ultimate Enterprise Video Platform (EVP) for video communication today!
Tip 2: Focus More on the Quality of Content Rather Than the Quantity
This is pretty self-explanatory and absolutely non-negotiable.
Let me ask you this: When was the last time you recorded a video or webinar on your laptop and were happy with the results?
We’ve all tried to be our very own Scorsese on a DIY budget, but all too often we end up spinning our wheels because:
- The lighting isn’t right
- The audio is trash
- The resolution is not the same as what you’d hoped for
Your primary aim needs to be for you to figure out the most effective ways to create high-quality videos on a DIY budget.
Creating a Solid Video Strategy
Here are the 5 most crucial elements of an effective video strategy:
- The budget you’ve allocated for creating videos
- Your targetted and categorized social media audience
- Your objectives for sharing videos on social media
- How many times you plan on sharing videos
- What kind of videos you need to create based on your objectives
Focusing on these elements also helps you to maintain a consistent brand voice whilst getting your message across.
For more on this, read our blog on Tips and Tricks to Create Better Video today!
Tip 3: Conduct Regular Keyword Research Sessions To Find Your Target Keywords
Let’s go through our ultimate three-step process to help you find the best keywords to target on YouTube.
Mapping Out the Hierarchy of Topics You Wish To Cover
Your first priority is to map out a hierarchy of relevant topics you want to cover.
We can understand that this might be a complex process to do manually, so one trick that we follow is using the wildcard (*) operator with YouTube autosuggest.
For instance, you could search for iPhone unboxing* to find the latest videos for that particular suggestion.
Generating Keyword Ideas and Finding Search Volumes
Here are the top tools for finding YouTube keyword ideas and search volumes.
You must have noticed that whenever you search for something on YouTube it suggests certain keywords for you based on the most popular suggestions. This feature is known as Autocomplete.
And, the best part is it only suggest the most popular keywords. If you want to scale the YouTube Autocomplete process completely, we recommend you check out KeywordTool.io.
This amazing tool searches for hundreds of variations of your keywords automatically.
You can now pay a certain amount to show your video in YouTube search for any keyword with YouTube Ads.
We highly recommend that you run the ad for 30 days at least and then check the ‘Search Terms’ report in Google Ads. Here you’ll see the ad impressions on a keyword by keyword basis.
VidIQ’s Keyword Tool
This is one of the very few tools in the market right now that has a keyword research feature specifically for YouTube.
The amount of data you get on each keyword like the number of people searching for that particular keyword and how competitive the keyword is makes this tool extremely useful.
YouTube Analytics shows you exactly what people use to find and watch your videos making it a goldmine for potential keyword research.
How to access YouTube Analytics?
- Go to YouTube Studio
- Then go to “Analytics” → “Reach Viewers”
By the way, are you looking for video monetization beyond YouTube? Click here to find out more.
Using “Double Dip” To Acquire Video Traffic From Google
You have to focus on creating highly concise videos around topics most likely to rank on Google in order to effectively “double-dip” and acquire traffic from two search engines instead of one.
Here are the ways to find such topics:
- Extensively search for keywords with video results
- Search for videos by topic using Content Explorer
- Find high-traffic videos with YouTube & Site Explorer
Tip 4: Focus on Packing a Punch in the First Three Seconds
Did you know that according to Facebook for Business, 65 percent of people who watch the first 3 seconds of your marketing video are much more likely to watch at least 10 seconds? Out of those 45 percent will watch for 30 seconds.
Let’s find out how to make these valuable first three seconds of the video work for you.
Creating Highly Appealing Thumbnails
Here are some thumbnail design practices to follow:
- Including title text to deliver context
- Using the most appealing font style
- Using a Fine contrast with bright background
- Utilizing a relevant image
- Including an image of the face: Making eye contact with the viewer
- Creating a design for a small screen
- Optimizing for different devices
- Perfecting your video thumbnail size
- Using the best thumbnail makers
Showcasing How Your Video Is Relevant to Your Audience Immediately
You have to ensure to make your point or your value proposition in the first three seconds of your video alone.
You can do this by utilizing the following:
- A quick sketch
- Appealing questions
- Facts or title cards
Focus on Setting the Tone
Setting a tone is primarily defined by the following:
- The visual style – Every brand should have a unique visual style regardless of whether you’re using animations or not.
- The tone of voice – Depending upon your target audience and their demographic you can choose to have a formal or a casual tone.
- Appealing background music – You have to keep in mind that selecting background music can ultimately make or break your video, so choose wisely.
Tip 5: Start Using Live Video
In our professional opinion, live video interaction with your audience really stands out when searching for the best ways to interact with your audience.
It helps you connect with your audience and customers anytime you want. You can use live Q&A sessions in real-time to make your audience feel like they’re a part of something truly special.
Eager For More?!
I think just by having a look at all of this information you’ve come to appreciate the values of video marketing and how you can utilize it efficiently to take your business to the next level.
If you are looking for Marketing Tips & Strategies for your OTT Platform, just click here.
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