Videos are a potential medium of converting website visitors into active paying customers. Consumers prefer watching videos online before making any important purchase decision. B2B buyers especially watch a video and find out whether the product or offering is right for their business or not. B2B video marketing has traditionally been used for product demonstrations, however, nowadays top brands are also using video marketing as a medium to grow their consumer base by using them across marketing channels and throughout the sales funnel.
Embedding videos in the website’s landing page, resource pages, testimonials, social media sites, emails, and customer onboarding can generate higher user engagement than any text-based content. Videos are emerging as the next frontier in digital marketing and to survive this cut-throat competition you need to include videos in your marketing plans.
96% of the business owners said that video is a helpful medium to decide and 81% of them mentioned that they prefer video over written formats for trouble-shooting. Similarly, videos are also a great way of learning how to use a product or service and helps create awareness of business-related problems.
B2B Video Marketing – Marketing to Decision Makers
Marketing to decision makers is no longer a futuristic strategy. Over half of the decision makers are between the ages of 26- and 41-year-old and are currently in the VP or SVP position at their respective companies.
Nearly 96% of the decision makers stated that a video is important while deciding to move forward in the decision-making process. Video content formats are most impactful in creating awareness of business-related issues.
As a B2B brand, video content can help you with:
- Improve customer engagement
- Enhance audience retention rate
- Support SEO and other digital marketing strategies
- Reach targeted clients at different points in the B2B sales cycle
- Create effective remarketing campaign
How Frequently Decision Makers Watch videos? – Generation to Generation Differences
Decision makers have developed several habits and expectations than the generations before them when it comes to consumption of business-related video content. Video is an overwhelming preference for this group. It is vital for businesses to adapt B2B video marketing strategies to meet these demands. If you have not transformed your marketing strategies with videos, you are far behind your competitors and will probably miss vast opportunities to engage with this demographic.
Today’s decision makers are watching videos more than previous generations, with an average of 26% watching video 10 plus times in the last three months. Similarly, one in five professionals in the previous generations were watching no business-related video at all in the last three months, compared to approximately one in twenty millennials.
B2B Video Marketing – How does it impact post purchase?
Millennials feel strongly about the impact of marketing videos in the post-purchase stages of a B2B buying journey. Decision makers in this age group agree that video content and communication is helpful in the post-purchase stages of the purchasing journey.
As mentioned above, a substantial percentage of this group prefers video over written formats for post-purchase circumstances. For instance, eighty percent of Millennials prefer video for learning how to use a product or service, and 81% prefer video over written formats for solving problems.
Over half of the decision-makers shared that video is the most helpful medium of sharing information with peers or colleagues who could also benefit from their recent purchase.
Video accessibility is Vital to decision makers
One sure-fire method of reaching today’s business decision makers is through videos. Having video contents accessible for prospects and consumers will help them discover and engage with your products and offerings throughout their entire buying journey. Not only hosting videos on your website but also meeting with your consumers with videos across all the touchpoints throughout the purchasing journey is very important.
Video plays a vital role in the buying journey of the consumers. It builds trust in a brand and helps consumers explore and engage with your products and offerings. Consider hosting videos on your website and application that are more solution-based with a value message. Muvi Flex provides you with a great opportunity to deliver great video experiences instantly. It provides the simplest and fastest method to deliver video and audio experiences on your website, apps, and other platforms. It lets you deliver your content securely on your website, apps and social media platforms with buffer-free viewing experiences, despite your audience network bandwidth and device use. Take a free trial and know how Muvi can help you deliver an uninterrupted streaming experience to your audience.