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How Is Live Streaming Shaping the Future of Digital Well-being?

Ishita Banik Published on : 16 May 2022
Live streaming in Fitness


The unpredicted rise of Covid19 has given us a way to take better care of our mental and physical health. People got a real-time experience of how unstable things can be and it’s our health which takes the driver’s seat of our life.


This has caused massive hype for online fitness services. Be it Yoga, meditation, Zumba, stretching, cardio or any other kind of activity, it  got the  right engagement of netizens. During  the lockdown period, people were restricted to stay at home, no gym, no marathon, and no offline fitness classes, the only  available source was online classes. And with time it has become a new trend for people that is going to stay for long even in the post-pandemic years. 


To give you a glimpse, the global online fitness platforms is set to reach $59.231 billion by 2027 from its benchmark of $6.046 billion in 2019, as stated in a recent market report. No wonder that it’s a sharp rise that is going to prevail in the near future. If you are from the fitness sector or simply want to know more about how digitization is transforming the fitness sector and fitness practices, then this blog is for you.


Live Streaming in Fitness: All You Need to Know

It’s been a while since live streaming has taken over the fitness sector transforming it into a digital version. Let’s see how it is shaping the future of digital well-being.

Live Fitness Classes

Statistics say that 80% of fitness consumers have live-streamed fitness classes in 2021, which is a significant increase compared to the 7% in 2019. Live fitness classes are one of the tops yet easiest forms adopted in the virtual fitness industry. 

Live fitness, workout, yoga session, and interactive workout demonstration has garnered wide popularity across the world. Learning from the comfort of home, a wide variety of options to browse through, and simpler to learn and record and replay again – these are the top factors behind the rising demand for such online classes. Being so high on demand, such live classes are no longer limited to YouTube, but the fitness experts are starting dedicated businesses to take it to a whole new level. 


Also Read: How to Publish a Pre-recorded Video as a Live Stream


One-to-One Fitness Session

One-to-one fitness sessions are highly effective in offering the end-users personalized fitness training, and lessons. Based on age, fitness goals, health conditions, and other factors, one can take such personalized classes through online live sessions. 

On the other hand, fitness experts and trainers are getting inclined to have their own branded live streaming platforms such as apps and websites. Not only is this practice transforming digital well-being through a more personalized experience, but also changing the conventional virtual fitness sector. 




Live Discussion Session

Online dedicated fitness training requires informative live sessions through which the users can learn, and get answers to their fitness related queries. The perks of live streaming such discussions are unlimited – providing more information to make the best out of the fitness classes, doubt clearing, boosting user engagement, conveying brand values, and others.

Live Guest Session on Fitness

Fitness enthusiasts love to hear real-life stories from their fitness role models. And such live guest sessions let them understand the authentic and proven techniques of fitness, reach fitness-related goals, and help them connect better with your fitness classes. Also, this is an effective way to reach out to a new audience who is interested in online fitness classes. 

In the spirit of enhancing our digital well-being, embracing healthy eating options can also play a pivotal role. Just as we tune into live-streaming fitness classes to stay active at home, selecting what we eat carefully further boosts our physical health and stamina, making us more resilient and energetic.


Live Stream Your Fitness Classes With Muvi Live

As discussed above, live streaming fitness classes is not only a new trend but it has emerged as a lucrative business opportunity while aiding in digital well-being. To start your own online fitness training and classes, you need a competitive live streaming platform.


Muvi Live, the industry-grade live streaming platform, offers an all-in-one dedicated health & fitness solution that includes seamless cross-platform streaming, audience analysis, social media streaming, SEO tools, live stream recording and many more. Take a 14-day free trial today to live stream your next fitness classes free (no credit card required). 

Live Streaming Platform

Written by: Ishita Banik

Ishita is a Content Writer with Muvi Marketing Team. Apart from business writing, she is also an acclaimed author of three best seller romantic thriller novels. In 2020, she got featured in The Hindustan Times, a leading news portal as an inspirational Indian author.

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