The growing demand for online shopping coupled with the additional benefits of online as well as live shopping has given a whole new edge to the e-commerce sector. Online shopping is no longer limited to e-commerce websites or apps, but also on diverse platforms including social media.
High ROI to better conversions – there are innumerable reasons why online & live shopping come hand in hand in this digital era. No wonder that the online shopping market is set to reach US $200 billion by 2027, as stated in a recent market report. To utilize this growing market potential, you must scale up or globalize your online shopping business further and now is the best time to do it. In this article we will brief you about how to globalize your online shopping business in 2022 and beyond.
No matter whether you are selling women’s clothing or sports products or even broader categories of products, you need to diversify them further for the target global audience. For instance, if so far you have been selling a variety of jackets targeted to the regional audience, you may need to include more variety in summer, winter, and extreme winter jackets to target a global audience. The same applies to any kind of product. Diversifying your products in the right way helps you transit from regional/local to global market easily.
Only displaying and selling products on your app and website won’t suffice anymore. Especially, in the beginning of the transition, you will need better marketing and higher visibility of your products for the global audience.
Apart from doing conventional marketing, you must adopt live selling through which you can sell in real-time over multiple social media like Facebook, Instagram, YouTube, and others. This will not only help in targeting audiences around the globe with various time zones, but will give you even higher ROI, site traffic, and new customers. A quality live streaming platform with easy social media integration can do wonders in this case.
Imagine an English speaking person visiting a website where everything is written in Chinese. He/she will immediately bounce back from your website and most probably will never visit it again.
If you don’t want it to happen with your website, ensure the proper language translation options are implemented on your app/website, so that language is never a barrier to globalize your online shopping business.
As you scale your business up, it becomes even trickier to cater to all your end-users preferences. Remember your users/customers have very less time to browse through thousands of products to find the ones they need.
Personalization comes into the play here. You can simply utilize the audience’s past purchase patterns, online interactions, likes, dislikes, ratings, and others to offer each of them a personalized home page and product recommendations to browse through. This will help you significantly no matter how diverse the demographics of the target audience is.
Online shopping is definitely high on demand and if you have plans to expand your business, now is the best time to do it. The above guide will help you utilize the ongoing craze for live and online shopping. All you need to do is opt for a top-notch live streaming platform with easy social media and third party platforms integration solution.
Muvi Live is one of its kind of live streaming platform that lets you easily host, record and share live shopping sessions on multiple platforms including social media. Furthermore, it offers a range of competitive solutions such as live stream recording, DVR-enabled live streaming, analytics & reports, live apps, and many more. Take a 14-day free trial to try it firsthand (no credit card required).
Written by: Ishita Banik
Ishita is a Content Writer with Muvi Marketing Team. Apart from business writing, she is also an acclaimed author of three best seller romantic thriller novels. In 2020, she got featured in The Hindustan Times, a leading news portal as an inspirational Indian author.
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