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How to Launch Your Own News Streaming Service?

Ankit Jena Published on : 18 April 2023
Launch your News Streaming Service



In recent years, the media landscape has undergone a significant shift with the rise of news streaming services. With the increasing demand for on-the-go news updates and the decline of traditional TV news channels, launching a news streaming service has become an attractive business opportunity for entrepreneurs and media companies.

In this guide, we will walk you through the steps of launching your own news streaming service, from planning and content creation to technical setup and marketing. By the end of this guide, you will have a clear understanding of what it takes to launch your own news streaming service and how to make it a success in a competitive market.


Launch your News Streaming Service


Importance of launching your own news streaming platform

Launching your own news streaming service can have several important benefits, including:

  • Monetization opportunities: A news streaming service can provide various monetization opportunities, such as advertising revenue, subscription fees, as well as sponsorships. This can offer a sustainable source of revenue and help grow your business.
  • Brand visibility: It can help increase your brand visibility and reach a wider audience. It can also establish your brand as a trusted source of news and information in your industry.
  • Audience engagement: You can build a loyal audience by providing them with high-quality, relevant, and time-scheduled news content. This can also increase audience engagement and foster a sense of community around your brand.
  • Innovation: Launching your own news streaming service can be an opportunity to innovate and experiment with new formats and technologies. This can help you stay ahead of the competition and provide a unique experience for your audience.


Launch your News Streaming Service


Benefits of Launching your News Streaming Service 

Launching a news streaming service can have numerous benefits for media organizations. In this response, we will discuss each of the points mentioned below in detail.


Greater Control and Flexibility

Greater control and flexibility can be achieved when launching a news streaming service. By creating your own news streaming service, you have complete control over the content, format, and delivery of their news broadcasts.

This allows you to tailor their news programming to your target audience and adjust content in real-time based on viewer feedback. With greater control comes greater flexibility, you can experiment with new formats and features to enhance the viewer experience.


Direct Relationship with Viewers

Launching a news streaming platformcreates a direct relationship with viewers. By collecting viewer data and feedback, media organizations can gain a better understanding of their audience’s preferences, allowing them to create more targeted and personalized content.


Monetization Opportunities

Monetization opportunities are also a significant benefit of launching a news streaming service. You can generate revenue through a variety of means, such as advertising, sponsorships, subscriptions, or pay-per-view models. By having their own platform, media organizations can also avoid sharing revenue with third-party platforms, allowing them to keep a larger portion of the profits.


Competitive Advantage

Launching a news streaming service provides a competitive advantage for media organizations. With the rise of streaming platforms, traditional media organizations are facing increased competition for viewership. By creating your own streaming service, you can differentiate your brand from competitors and attract a dedicated audience who values your unique content and brand.


Data Insights

Data insights are a valuable benefit of launching a news streaming service. By collecting viewer data and feedback, media organizations can gain insights into viewer behavior and preferences, allowing them to make data-driven decisions when creating content or planning advertising campaigns. This can lead to more effective and targeted marketing efforts, and ultimately drive higher engagement and revenue.


Brand Building

Launching a news streaming service can also help to build the media organization’s brand. By creating a dedicated platform for their news content, media organizations can establish themselves as a trusted source of news and information. This can enhance their reputation and credibility, and attract a larger audience who values their unique perspective and expertise.


Launch your News Streaming Service


Steps to launch your Own News Streaming Service


Research and Planning

Launching your own news streaming service can be a complex process that requires careful planning and research. The first step is to conduct a comprehensive market analysis to identify potential competitors and assess the demand for your service. This will involve researching the target audience and understanding their preferences, as well as analyzing the current market trends and opportunities.

Once you have a clear understanding of the market and the potential demand for your service, you can begin to develop a strategic plan for launching your news streaming service. This plan should include detailed objectives, timelines, budgets, and marketing strategies.

Choosing a streaming platform 

The second step is to establish the technology infrastructure needed to launch and run your news streaming service. This will involve investing in a reliable content management system (CMS), web hosting, and video streaming technology that can handle the demands of many viewers. You will also need to ensure that your service is compatible with various devices, including smartphones, tablets, and smart TVs.

Consider factors such as the number of viewers you expect, the level of customization and control you require, and the budget you have available for the platform. Some platforms may offer more features and customization options, but they may also come at a higher cost.

Once you have determined your needs and budget, research different streaming platforms that meet your requirements. Some of the most popular streaming platforms for news services include Muvi, Livestream, Vimeo, and Brightcove. You can also consider working with a third-party provider that specializes in live streaming services.

When comparing different streaming platforms, it is essential to consider the features offered by each platform. Look for platforms that offer high-quality video streaming, reliable playback, and customizable player controls. Also, consider whether the platform offers analytics and viewer data to help you understand your audience better.

You should also consider whether it can integrate with your existing technology infrastructure. Look for platforms that offer seamless integration with your CMS, website, or app. Also, consider whether the platform is compatible with different devices and operating systems, including smartphones, tablets, and smart TVs.

Muvi can help you launch your own news streaming service and offer audiences with both live as well as on-demand news streams. Muvi One offers more than just online video streaming services. With Muvi One, you can easily launch Audio Streaming Platforms that offer Music Streaming and Live Audio Broadcasts.

Muvi One is an all-in-one solution that provides everything you need, from end-to-end management to a single CMS. There’s no need for coding or IT teams. Whether you’re looking to provide online video or audio streaming services, Muvi One is your go-to partner.


Choose monetization model

Choosing the right monetization model is a crucial step when launching your own news streaming service. It is important to choose a monetization model that fits your business objectives, target audience, and content strategy.

The first step in choosing a monetization model is to understand your audience. Consider factors such as their demographics, interests, and viewing habits. This information can help you determine the most effective monetization model for your service.

The next step is to identify your business objectives. Are you looking to generate revenue through advertising, sponsorships, subscriptions, or a combination of these models? Consider the benefits and drawbacks of each model and how they fit with your business objectives.

When choosing a monetization model, it is essential to analyze market trends and the strategies used by other news streaming services. Look for successful examples of monetization models used by other services and evaluate their effectiveness and popularity.

Once you have identified potential monetization models, consider experimenting with different models to determine which one works best for your service. For example, you can offer free access to your news content initially and gradually introduce paid subscription models or pay-per-view options.

It is also essential to monitor the effectiveness of your monetization model and make changes as needed. Analyze viewer data and feedback, refine your monetization strategies, and adjust your content strategy to ensure that your service continues to provide value to your audience.


Customize Your platform

Customizing your platform is crucial to making it stand out from the competition. You can choose a unique design, colors, and fonts that represent your brand. You can also add features such as social media integration, search functionality, and user-generated content.

Your platform’s design is the first thing users will notice, so it’s essential to choose a unique design that represents your brand. Consider using a color scheme and fonts that align with your brand’s visual identity. You can also add custom graphics, animations, and illustrations to make your platform stand out from the competition.

 With Muvi One, you can fully customize the design of your OTT platform, including the website, mobile app, and TV app. Whether you prefer to design it yourself or work with our design team, we offer complete design customizations that align with your corporate theme or desired concept. By creating a unique and customized design for your platform, it will stand out and set itself apart from the rest.


Market it 

Marketing your news streaming service is essential to attract and retain viewers after launching. Social media is a powerful tool for reaching potential viewers. You can create social media accounts on platforms such as Twitter, Facebook, and Instagram, and share news updates, engaging content, and promotions with your followers. You can also use paid social media advertising to target specific demographics and expand your reach.

Offering a free trial or promotional offer is an effective way to encourage users to try your service. You can offer a free trial for a limited period or provide a discount code for first-time users. This can help users overcome any initial hesitation about trying your service.

Email marketing can help you keep viewers engaged and informed about your latest news updates and promotions. You can use email marketing software to create targeted campaigns based on user behavior and preferences, and provide personalized recommendations and offers to retain viewers.


Also Read : How to Launch your VOD Platform in 7 Steps?


What Makes Muvi One – Your First option for Launching News Streaming Service?


Live Streaming


Launch your News Streaming Service


Go Live with Your News Streaming Service on both web, mobile and connected devices. Muvi Live enables you to deliver live video experiences that define your brand. With a user-friendly Do-It-Yourself webcast flow, you have complete control and can securely deliver buffer-free videos from multiple cameras, screens, and platforms without requiring any external support.

Muvi Live allows you to effortlessly stream live news from your handheld, mobile, or laptop camera. Simply choose the camera as your video source and start your live stream with just one click. With Muvi Live’s streaming engine, you can achieve high-quality content with minimal latency, typically 9 seconds or less. The adaptive multi-bitrate streaming feature ensures that your viewers enjoy a seamless, lag-free streaming experience that can auto-scale during peak usage periods.


On-demand Streaming 


Launch your News Streaming Service


On-demand news streaming is a popular way for viewers to access the latest news updates at their convenience. On-demand news streaming allows viewers to watch news content at any time and from anywhere. This flexibility is particularly useful for viewers who have busy schedules and cannot watch live news broadcasts.

It allows viewers to personalize their viewing experience by choosing the topics they are interested in. This can help viewers find news stories that are relevant to them and avoid content that is not of interest.

It also provides a wider variety of news content compared to traditional broadcast news. Viewers can access news from a range of sources and perspectives, which can help them get a more comprehensive view of current events.

On-demand news streaming can be accessed through a range of devices, including smartphones, tablets, and smart TVs. This makes news content more accessible to viewers who may not have access to traditional broadcast news.


16+ App ecosystem

Muvi is a leading provider of end-to-end video-on-demand platforms, catering to the needs of both large and small-scale media and entertainment companies. One of the notable products offered by Muvi is its 16+ App ecosystem, which is designed to help content creators and distributors launch and monetize their own video streaming apps quickly and easily.


Multiple Monetization models

The multiple monetization model feature is a powerful tool that allows users to choose the most suitable monetization model for their business needs.

  • Subscription-based model: This model allows users to charge a recurring fee to access their content. Muvi’s platform provides customizable subscription plans, which can be based on factors such as content type, duration, and pricing.
  • Pay-per-view model: This model allows users to charge viewers for access to individual videos or events. Muvi’s platform provides a pay-per-view module that enables users to set prices for their content, set up rental periods, and track the number of views.
  • Ad-based model: This model allows users to generate revenue by displaying ads within their content. Muvi’s platform provides support for both pre-roll and mid-roll ads, and users can choose to run their own ads or partner with an ad network.
  • Transactional model: This model allows users to generate revenue by selling physical or digital products related to their content. Muvi’s platform provides an e-commerce module that allows users to sell products such as merchandise, tickets, and digital downloads.


Low Latency Streaming


Launch your News Streaming Service


Low latency streaming can help increase viewer engagement by enabling real-time interactions between the content creator and the viewer. For example, viewers can participate in live polls, ask questions, and provide feedback in real-time, creating a more immersive and interactive experience.

It can also help improve the reliability and stability of live video streaming by reducing the potential for buffering, lag, and other technical issues that can impact the viewer’s experience.

Muvi’s low latency streaming is achieved through its proprietary technology, which optimizes the entire video streaming process to reduce latency. Muvi’s platform leverages advanced video codecs, such as H.264 and H.265, to encode and compress video content for efficient delivery.


Also Read : Low Latency Streaming With HLS: All You Need to Know



Geo-blocking is a feature that allows content creators and streaming platforms to restrict access to their content based on the viewer’s geographic location. The Geo-block feature is particularly important for live streaming events, where rights to distribute content are often restricted by geography.

With Muvi’s Live’s Geo-block feature, content creators can ensure that their live events are only available to viewers in authorized regions, while also complying with content distribution laws and regulations. This feature can help prevent unauthorized viewing, piracy, and other copyright infringement issues that can arise when live content is distributed without proper authorization.


Analytics and report

The analytics and report feature of Muvi Live can be extremely useful for media distributors looking to launch a news streaming service.

By tracking user engagement metrics like views, shares, comments, and likes, media distributors can determine which news stories are resonating with their audience and tailor their content accordingly.

By analyzing viewer behavior, such as which content is most frequently accessed, the average watch time for a particular video, or the most popular devices used for streaming, media distributors can optimize their content for the best possible viewing experience. For example, they can identify the best times of day to broadcast news programs, which types of content are most popular, and which devices are being used most often to access their news service.




Launch your News Streaming Service


Multi-DRM (Digital Rights Management) is a key feature for launching a video streaming platform as it provides robust security for the video content, ensuring that it is protected from piracy and unauthorized access.

Multi-DRM provides advanced encryption for video content, which makes it much harder for unauthorized users to access or distribute the content. This helps to prevent piracy, which is a major concern for video streaming platforms, as it can lead to significant revenue losses.


Social Media Integration

Social media integration feature of Muvi enables broadcasters to seamlessly connect their live streams with social media platforms, allowing them to reach a broader audience and increase engagement.

By integrating with social media platforms like Facebook, Twitter, and YouTube, broadcasters can reach a much wider audience than they would be able to through their own website or app. This is particularly important for live events, where the goal is to maximize the number of viewers.


Launch Your News Streaming Service Instantly with Muvi Live!

Muvi Live is the world’s fastest no-code video and audio streaming platform that can help you launch your news streaming service. It allows you to stream both live and on-demand content to users instantly.

Muvi Live empowers you to provide your audience with uninterrupted live streaming of matches, games, tournaments, and various sports events with minimal latency. Our platform can scale on-demand, ensuring that your viewers receive a seamless and high-quality viewing experience, no matter where they are in the world.

Additionally, we offer real-time interactivity options, enabling players to engage with one another during gameplay and enhancing the overall viewer experience. With Muvi Live, you can deliver the excitement and thrill of live sporting events to your global audience through your website and apps. Take a free trial to learn more about Muvi! 




What streaming service has live news

Many streaming services offer live news channels as part of their content offerings. Some popular options are:

  • Hulu Live TV
  • Sling TV
  • YouTube TV
  • fuboTV

What is the best streaming service for news?

Muvi is the best streaming service provider for news broadcasters. With Muvi, news broadcasters can easily create and manage their own streaming platform, which can be branded and customized to their specific needs. The platform also provides a range of monetization options, including subscriptions, pay-per-view, and advertising, which can help news broadcasters generate revenue from their content.

How can I stream news on multiple platforms at the same time

Muvi Live comes with a multi-streaming feature that enables you to stream news on multiple platforms and devices at the same time. Multistreaming, also known as multi-destination streaming, refers to the act of streaming a single video feed to multiple destinations at the same time. This approach is commonly utilized to distribute live video content across various social media platforms that support live streaming, as well as one’s own website or application.

How do I start my own streaming service?

Steps to launch your Own News Streaming Service

  • Research and Planning
  • Choosing a streaming platform 
  • Customize Your platform
  • Market it 


Launch your News Streaming Service

Written by: Ankit Jena

Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 5+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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