Once music is released, musicians expect it to go viral and get millions of likes, followers, downloads, and shares. But, unfortunately, their songs only get engagement through the local fanbase and social media advertisements.
The online streaming industry has grown exponentially by housing plethora of music distributor websites, applications, music libraries, and users. User engagement with music is thus increasing and resulting in a complex music recommendation system for music content filtration.
You need to be viewed to get heard. Hence, it is essential to get your music listed on music recommendation systems. Musicians must know how to make their music search engine optimized.
But how to do it? Is there an easy way to do it?
Yes! To help musicians/music producers understand how they can make their music appear on top of the search results, let’s discuss what is music streaming optimization and music streaming optimization best practices.
What is music streaming optimization?
Music streaming optimization is the process of making music that is uploaded online to be streamed optimized for ranking in search engines. A set of activities are needed to be worked on, in order to make the content optimized .
Starting from making your music discoverable online to selling your concert tickets and merch, SEO helps musicians make their brand visible to global audiences. Search Engine optimization algorithms keep on updating, and to be in the search results, musicians have to maintain consistency, it may be time-consuming but the process brings success in the long run.
Following music optimization best practices help musicians get their music on top playlists and achieve followers, daily listeners, likes, etc.
Music streaming optimization best practices-
1- Add the most searched keywords into the music meta description-
The rise of music streaming popularity has caused a straight upsurge in the addition of music pieces on a day-to-day basis. Everyone is fighting to achieve first place in the search result to get the click. To stand out among all, you need to prove your excellence over others.
Start with top-ranked keyword research. Pick trending keywords among your targeted users, genre, and locations and add them to your music description, title, metadata, etc.
You can also do target audience research, find out the most searched terms for them, and try to include those in the music meta description.
Some of the trending keyword tools that you can use are-
- Google Keyword Planner
2- Make your website SEO optimized-
When your website is optimized, it automatically gets ranked in the search results. Great content with the right set of keywords always works wonders towards making your website optimized and drives website traffic.
Without quality content, you can not get your website ranked. When your website content is engaging and optimized, your website appears in search results, and eventually, you receive a hike in website traffic and CTAs.
- You can work on your website’s about us section by adding interesting details about you and your music.
- You can also use infographics, quality images, and videos related to your music to get audience engagement.
- The next thing you can do is to make your website UI user-friendly. It is the first thing your audience interacts with, and if it is easy to interact with, users will be interested in further interactions.
3- Track your music performance on Google Analytics-
- Analytics can play a major role in the success of your music distribution. With the help of analytics, musicians get a chance to track down how their music is performing on different music distribution platforms and also get to know the people who are interested in their music.
- Analytics avails musicians detailed reports on a daily, monthly, quarterly, and annual basis. Musicians can easily measure the success of music marketing campaigns and can plan future campaigns accordingly.
With Muvi Flex Analytics, you can also measure your website traffic and the most interacted music available on your site.
Also read- Data Analytics for your OTT Streaming Business
Music streaming with the right SEO practices helps musicians generate revenue from their music and get a loyal user base. Music hosting platforms like Muvi Flex is helping users start their music streaming services and generate an all-time high revenue stream.
With Muvi Flex’s enterprise-grade cloud audio hosting services, musicians/music producers/publishers get advanced features like- Multi-DRM, Built-in CDN, HTML5 video player, Analytics and reports, social publishing, etc. Apart from this, Muvi Flex supports data migration, system integrations with easy customizations.
To know more about Muvi Flex features, kindly take a 14-day free trial of Muvi Flex CMS and explore how it helps towards improving music revenue and customer conversions.
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