Product Release Notes: What’s New in September 2025

Gyanadipta Mohanty Published on : 06 November 2025 6 minutes

It’s that time again! We’ve again rolled out a fresh batch of updates and enhancements with an aim to give our customers more control, better insights and effective way to launch and scale. Here is a look at the latest … Continue reading

Release Note Blogs September

It’s that time again! We’ve again rolled out a fresh batch of updates and enhancements with an aim to give our customers more control, better insights and effective way to launch and scale. Here is a look at the latest updates that we have released across our mobile, web, TV apps, and the CMS.

 

⏱️Flexible Access Periods for Offline Playback

Flexible Access Periods for Offline Playback

                                   

You asked for more control and we listened. Now you can choose how long your viewers can enjoy downloaded content offline. As an admin, you can choose a 30 day default window or you can also adjust it to suit your content strategy, all from your very own Muvi CMS. Any changes you make will apply seamlessly to new downloads, ensuring a smooth experience for your audience while giving you the flexibility to align access with your business needs.

 

Learn more about Offline Viewing →

 

📊 Segregated Poll Results for Clearer Insights

Segregated Poll Results for Clearer Insights

Poll analytics just got a precision boost. When a poll is linked to multiple titles, you no longer have to settle for combined results. You can now filter responses by each title — for instance, you can  see how viewers of “The Cyclist Show” responded compared to any other content.

 

We have also improved the exports in order to make your reporting experience smoothless. Your downloaded files now:

  • Include both overall and content-specific data

  • Clearly show parent–child titles (e.g., Show → Season → Episode)

  • Are automatically named after the poll itself

 

Explore Interactive Polls →

 

📄 Document Hub Just Got More Powerful

 

We’ve expanded what you can do with documents on Muvi! Alongside just uploading and monetizing your PDFs, Word, Excel, and presentations, you now have new ways to decide exactly how your audience interacts with them.

 

Flexible Access

Document Hub Just Got More Powerful

Choose whether your viewers can view, download, or do both. You can also decide whether to display a detailed content page or let authorized users to open documents directly from search, listings, or featured sections.

 

Favorites — Synced and Always Accessible

        Favorites — Synced and Always Accessible                                            

Now your audience can save what truly matters. Viewers can mark documents as Favourites across devices and easily find them later in their Favorites section.

 

In-App Downloads

      In-App Downloads

Finding it difficult to access your documents? With our new release, access is even more simple now. On mobile apps, downloaded documents now appear neatly under My Downloads, so users can read them anytime — even offline.

 

Better Analytics

Better Analytics

 

Stay in tune with your content performance. Get insights into views and downloads, identify what resonates most, and adjust your strategy in real time.

 

Explore Document Hub →

 

🎬 Simulive is Here: Make Any Video Feel Live

Simulive is Here_ Make Any Video Feel Live

                                                             

 

Want to stream your recorded videos as a live stream? Well, you can now! Your pre-recorded videos just got a live upgrade. With Muvi’s new Simulive feature, you can now schedule and stream on-demand content as Live— all from your CMS. No OBS. No complex setup. Just upload, mark it as “Live,” and enjoy.

 

Viewers will see the Live badge, engage in real time, and experience every moment as if it’s unfolding right now — even when it’s pre-recorded.

 

Explore Simulive→

 

👥 Assign Subscription Plans in Bulk

           Assign Subscription Plans in Bulk

 

Struggling to manage bulk subscriptions? Managing subscriptions at scale now  just got better and effortless with our new upgrade. Instead of assigning plans one by one, admins can now select multiple users and apply subscription plans in a single step.

 

Whether you are adding new subscribers, updating the existing ones, or even handling mixed cases, the process works seamlessly.

 

Learn More about Subscription (SVOD)→

 

📱 Offline Downloads for Admin Playlists

          Offline Downloads for Admin Playlists

Admins can now give audiences the flexibility to download audio or video content directly from curated playlists. With this update, admins can now enable offline downloads for the entire playlist — giving users the freedom to enjoy curated collections anytime, anywhere.

 

From workout mixes to language lessons or binge-worthy series, your viewers can take full playlists offline while all your existing monetization rules stay intact. Seamless for users, effortless for you.

 

Learn More About Playlist Library →

 

🌟 More Flexibility in Featured Sections

              More Flexibility in Featured Sections

Featured sections just got more powerful. Until now, adding both content and playlists was only confined  to Automatic Featured sections. With this new update, you can now do the same in Manual Featured sections as well. That means you have full control to curate exactly what shows up. Ready to take a tour?

 

Learn More About Featured Sections→

 

 🔍 Google Site Verification Made Easy

      Google Site Verification Made Easy

Skip the long boring code edits. Now you can verify your site directly from the SEO section inside our CMS — no developer needed. Once verified, seamlessly connect Google Search Console and Analytics to track your site’s performance in minutes.

 

Learn More About Such Built-In SEO Tools by Muvi→

 

🎥 Video Sitemap Support

            Video Sitemap Support

Your sitemap is now better than ever. Alongside web pages, it now includes video metadata like titles, thumbnails, and durations — helping search engines better understand your content. 

 

The result? Improved visibility for your videos in search results and a stronger chance to attract the right audience organically.

 

Learn More About Sitemaps→

 

More Improvements Across the CMS

 

Here are a few more refinements that make everyday workflows inside the CMS smoother and more efficient:

 

  • Playback Enhancements – Autoplay download option now available for both normal and nested content.

  • Monetization Upgrades – VMAP ads on LG & Roku TV, audio ads on Fire TV and Android TV, and ad-restriction controls on Roku TV.

  • User Access & Control – Unlock private playlists and apply geo-restrictions on Roku TV.

  • Engagement Boost – Polls for audio and video now extended to Android & iOS apps, Fire TV, and Android TV.

  • Robots.txt Editor – Control what search engines crawl, right from your CMS.

  • Upload Shorts from CMS – Admins can now upload short videos directly into the “Shorts” category.

  • Bigger Uploads, Everywhere – File upload limit raised to 100 GB across CMS, UGC, and API.

  • Player & SDK Upgrades – Minis SDK for iOS apps, Widevine DRM for Samsung TV, and RTL support for web players.

 

Wrapping Up This Month’s Release

Every enhancement this month—big or small—was built to make your streaming business smoother, faster, and more intuitive. From Simulive to  CMS upgrades, we’re constantly evolving to help you deliver the best experience to your viewers.

Stay tuned for next month’s release—we have got even more exciting updates on the way!

Start Your 14-Day Free Trial!

 

Written by: Gyanadipta Mohanty

Gyanadipta works as a Product Marketing Analyst at Muvi, focusing on go-to-market strategy, content creation, and campaign messaging. With a passion for bridging technology and storytelling, he crafts marketing assets that simplify complex concepts and drive real business outcomes.

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