Sovereign cloud solutions are transforming OTT streaming by ensuring data stays within national borders while meeting strict compliance standards. Learn how sovereign clouds enhance security, speed, and trust. Continue reading
As streaming is becoming more and more universal, where data is stored and how it is controlled is becoming important than ever. Privacy regulations are surging, and with more and more data breaches, sovereign cloud solutions seem to be one of the best ways forward. Streaming platforms particularly deal with massive volumes of user data, content libraries, and analytics. Therefore, the challenge becomes even more crucial to maintain its digital sovereignty.
One wrong decision and the losses can go beyond thousands of dollars. So, how can a streaming platform ensure that the user data remains within the national territory? To guarantee such compliance, a sovereign cloud can be a boon for the streaming industry.
In this blog, we will talk about how sovereign clouds can help your streaming platform maintain full authority over your data, infrastructure, and at the same time maintaining all the necessary local compliances.
A sovereign cloud, in simple words, is storing the entire cloud-based data infrastructure within the jurisdiction of a specific region. These specific regions can be offices, cities, and even countries. A sovereign cloud ensures that all the data, like metadata, backup, operational data, user data, transactional data, remains within the assigned geographical region, thus maintaining strict control over its access.
Unlike traditional public or hybrid clouds that may store or process data across multiple countries, a sovereign cloud enforces strict data localization.
If you talk specifically about the streaming industry, it is obviously a highly data-driven industry that is at the cusp of major regulatory compliance throughout the year and all over the world. Every viewer interaction, credentials, subscription details, etc, generates huge volumes of confidential data.
Here are 4 important reasons why sovereign clouds matter to the OTT streaming industry.
Governments are getting stricter with each passing day. General Data Protection Regulation (GDPR) in Europe and the DPDP Act in India are examples that governments are taking user data seriously. Deploying all your data in a sovereign cloud solution helps streaming platforms confidently comply with these laws and comply with global customer data and data sovereignty laws and regulations.
Sovereign cloud is not just about regulatory compliance. It also plays a major role in strengthening the existing content security frameworks. Hosting content and associated assets (like DRM keys and encryption data) in a sovereign cloud ensures that they’re shielded from unauthorized third-party access or cross-border exposure. Since these days everything is handled via cloud, it also improves cloud sovereignty.
Even the audience is becoming more and more data aware. Deploying measures that restrict cross-border access to sensitive data builds trust. It helps you to position your streaming platform as a responsible, secure, and privacy-first brand.
In terms of the content delivery, having a sovereign cloud solution deployment to your digital infrastructure means the following for your streaming workflows:
Since storage, computation, and distribution happen locally through regional content delivery networks, content delivery becomes faster, latency is reduced, and eventually results in more optimized bandwidth usage, including enhanced data security.
Since user and content data remain within the same jurisdiction, analytics engines can operate faster and more securely. There’s no delay caused by data transfer between regions, and sensitive insights remain confidential.
Sovereign clouds leverage modern cloud-native technologies, meaning there is never the issue of scalability or agility.
Here are a few use cases where sovereign cloud can function as an independent storage utility that is within the boundaries of the data protection laws and upholds the national digital independence.
Many government-backed broadcasters and organizations are mandated to host their data and media libraries within national boundaries, even for internal viewing and access. They need to abide by the strict data residency, and since it’s a matter of national security, Sovereign Cloud provides the necessary control and compliance.
Corporate learning platforms hosting sensitive internal training videos prefer sovereign cloud to protect intellectual property, financial data, and employee data. Similarly, this ensures training materials remain confidential and compliant with company policies. A comparable use case can also be established for educational content creators looking to build their streaming solutions for localized regions.
Several regional OTT players are entering the market now and want to start by capturing their local area before expanding internationally. Deploying sovereign clouds can be a crucial business decision for them as it will allow them to improve their services to the customers.
At Muvi, we build comprehensive streaming solutions that are built to scale and align with the evolving technology landscape. Muvi, through its products Muvi One and Muvi Flex, can help you set up your sovereign cloud requirements and set up a fully-compliant locally hosted sovereign cloud solution if you need it. If data sovereignty is your goal and you are looking for an OTT streaming solution that is also a sovereign cloud provider, you can try Muvi One today.
Take a free 14-day trial now.
Written by: Shivashish
Shivashish works as a content writer at Muvi. He has worked in domains like e-commerce, employee engagement, sports and entertainment. A poet by heart, Shivashish believes in creating quality content that is rich in information and easy to understand.
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