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Top Social Video Platforms in 2024: Features, Pros, Cons, and More…

Debarpita Banerjee Published on : 22 March 2024
Top Social Video Platforms in 2024

Most of us are addicted to those social media videos, be it TikTok videos, Insta reels, or YouTube shorts, right? And in 2024, the social video market is booming, with users spending an average of 151 minutes per day on video content across platforms.

Compared to long-form videos, short-form videos like TikTok Reels and Instagram Reels are going more viral in 2024! However, this overall dominance falls short when it comes to YouTube, where long videos are still more widely consumed than shorts. 

In this blog, we will tell you about the top social video platforms that are currently creating all the buzz. We will also tell you the top features that make these platforms so popular, and the easiest way to develop your own social video platform without coding. So, let’s get started!

What is a Social Video Platform?

A social video platform is also a form of social media platform but with videos at its core focus. It is a platform specifically designed for creating, sharing, and viewing video content in a social context. Text and images may complement it, but videos take center stage. 

While some platforms like YouTube cater to longer formats, the recent trend leans towards bite-sized, attention-grabbing videos, often under a minute. That is why TikTok, Instagram Reels, and Snapchat are amongst the most popular social video platforms in 2024!

Even conventional social media platforms like Facebook and X (formerly Twitter) also allow their users to post short videos. And these videos often go viral too, hence proving the popularity of videos across social media platforms. 

As compared to web platforms, social video apps for mobile and smart TVs have become more popular in recent times. This is because of two reasons. First, people prefer watching videos either on bigger TV screens or on-the-go on their mobile phones. And second, even the creators use smartphone apps more nowadays! Anyone with a smartphone can become a creator, making video content more accessible and diverse.

A Bit More on Social Video Apps

In 2024, there are 5.04 billion global social media mobile app users, which is approximately 62.3% of the total internet users. In 2023 alone, around 284 billion social media mobile apps were downloaded globally. 

A similar trend is observed for smart TV apps too! Smart and connected TVs are now present in 1.9 billion households globally, and they accounted for 22% of total social video viewing time in 2022-23. 

So, why this sudden shift? There are several reasons behind it, like:

  • Convenience: Mobile apps are readily available, allowing instant access to social media anywhere, anytime.
  • Customized Viewing: App profiles often cater to specific user preferences, offering a more personalized experience.
  • Push notifications: Apps keep users engaged with real-time updates and alerts.
  • Large screens: TVs provide a more immersive experience for consuming social video content.
  • Community viewing: TV apps enable co-viewing and shared social experiences.


Top Social Video Platforms in 2024

Based on the number of viewers, YouTube is the most popular social video platform with 2.5 billion monthly active users, followed by Facebook with nearly 2 billion monthly active, Instagram with 2 billion monthly active, and TikTok with 1 billion monthly active users. 

Other players like Snapchat, Vimeo, and X are also becoming popular social video streaming destinations. Let’s take you through the most popular options one by one.     

1. YouTube – 2.5 Billion Users

The video giant, YouTube offers long-form content across diverse genres, live streams, and powerful search functions. With a staggering 2.5 billion monthly active users consuming 1 billion hours of content daily, it’s a platform where viewers get a huge variety of content, literally everything they want. This vast library boasts over 1 billion videos across diverse genres, and 500 hours of new content are uploaded every minute, making it perfect for anyone seeking information, entertainment, or a deeper dive into specific topics.

It is often used by creators and viewers seeking in-depth analysis on different topics. Users can create channels to share their passions, build communities, and even earn income through monetization features. Its powerful search and recommendation algorithm makes it easy to discover new content aligned with your interests, while its live streaming capabilities offer real-time engagement and interaction. 

However, the platform is not without its downsides. Ads can be intrusive, comment sections can be a breeding ground for negativity, and the sheer volume of content can make it challenging to stand out. Additionally, competition in certain niches may be fierce, and long-form videos require a higher commitment from viewers.     

  • Vast content library
  • Powerful search algorithm
  • Monetization opportunities
  • Live streaming
  • Diverse audience.


  • Too many Ads 
  • Comment sections can be toxic
  • Long videos may require some promotion at the beginning. 
  • It has reached creator saturation in some niches.


2. Instagram – 2 Billion Users  

Remember the time when you could post just photos on Instagram? Well, those days are long gone! This social media giant has now transformed into a social video powerhouse. With over 2 billion monthly active users glued to their screens for a staggering 150 million hours of video content daily, Instagram streams more videos than Netflix!

Especially, Instagram Reels, which was launched as an answer to TikTok, is exploding in popularity. With over 1 billion monthly active users, these bite-sized videos offer endless entertainment and creativity in under 90 seconds. As Instagram’s features continue to evolve, users are increasingly exploring Linktree alternatives to maximize the effectiveness of their bio links, expanding their reach and engagement beyond the platform’s constraints.

  • Massive audience
  • The immense popularity of reels
  • Diverse content
  • Extensive community
  • Monetization opportunities


  • High competition
  • Algorithm complexities


3. Facebook – 2.91 Billion Users

Facebook is known for its viral posts, but did you notice that more than 60% of Facebook’s viral posts are actually videos? The social media platform already attracts 2.91 billion monthly active users, who collectively devour 4 billion hours of video content daily.  That’s more than the combined watch time of YouTube and Netflix!

But it’s not just long-form videos dominating the scene. Facebook Watch, the platform’s dedicated video hub, is brimming with original shows, live streams, and user-generated content. And let’s not forget Facebook Reels, offering short, engaging videos that have garnered over 1.5 billion monthly users.

  • Massive audience
  • Diverse content formats
  • Strong community building
  • Live streaming capabilities
  • Monetization options  


  • High Competition
  • Privacy concerns
  • It is less popular among Gen Z      


4. TikTok – 1 Billion Users

Remember Vine? TikTok is its reincarnated, globalized successor, captivating 1 billion monthly active users with its bite-sized, vertical video format. But why are they so popular? Because they simplified edits; and delivered a platform that is extremely easy to use. 

It’s all about showing your creativity in front of the camera for 60 seconds. From quirky dances to hilarious skits, and educational tutorials to mesmerizing food creations, the platform explodes with diverse content.

  • Unparalleled discoverability algorithm
  • Community building 


  • Content saturation
  • Not available in India, so you miss out on a market of 1.4 billion people  


Are you looking to create an app like TikTok? With Muvi Minis, you can create one without coding! Sign up to try Muvi Minis for FREE for 14 days.

Read this blog to learn more about how to create an app like TikTok.

5. Snapchat – 750 Million Users

Remember sending photos to friends that vanished after a few seconds? Snapchat is undoubtedly one of the pioneers of ephemeral content. And the best part is, it still continues to thrive with over 332 million daily active users, and over 750 total users with active accounts. 

While photos and videos still disappear, and that is why they still call them “snaps”. However, the platform has evolved with diverse features, keeping users engaged and entertained. They have also incorporated stories, similar to Instagram stories, giving a new dimension to the platform. 

  • Ephemeral content
  • Augmented reality (AR) filters
  • Stories  
  • Direct messaging
  • Massive Discoverability


  • Overreliance on visuals
  • Competition from established players  


6. Vimeo – 80 Million Users

Vimeo is often called “YouTube for the creators”.  While YouTube boasts sheer volume and casual entertainment, Vimeo prioritizes high-quality content, creative expression, and a supportive community. 

This is mainly because Vimeo caters to a different segment of content creators. It usually caters to cinematographers, artists, and professionals seeking a platform to showcase their work. It fosters communities around specific interests, like animation, filmmaking, and documentaries, offering targeted engagement and feedback.    

  • Monetization options
  • Ad-free viewing
  • Emphasis on professional content


  • Less diverse content
  • Price point
  • Smaller audience reach


7. X, Formerly Twitter – 666 Million Total Users 

X, formerly known as Twitter, is a microblogging platform where users share short messages called tweets or X posts, whichever you would like to call them. While concise, tweets can include text, images, videos, and links. 

Users can follow other accounts to see their tweets in their feeds and interact with them by liking, retweeting, or replying. So, X is not a true social video platform like TikTok or YouTube. Rather, it is a mix of text with video/images. 

  • Hashtags
  • Direct messages
  • Trending topics
  • Twitter Spaces  


  • Potentially toxic
  • Limited character count


8. Pinterest – 465 Million Total Users

While Pinterest boasts a massive user base of over 450 million monthly active users, it’s not traditionally considered a “social video platform” like the others we’ve discussed. Rather, it’s a platform where you can share any form of visual content. 

It primarily functions as a visual search engine and discovery platform, where users share and discover images and short videos (called “Pins”) across an array of interests. 

  • Shorter video lengths
  • Monetization opportunities
  • Boards and Pins
  • Focus on visual content  


  • Not primarily video-focused
  • Lower discoverability for videos


9. Reddit – 52 Million Users

While Reddit does allow users to share video content, it’s not traditionally considered a “social video platform” like YouTube, Instagram, or TikTok. It functions primarily as a discussion forum where users can share content through text posts, images, and links, which can include links to videos hosted on other platforms.

That means, it does not offer native video hosting like YouTube or Vimeo. Instead, users typically share links to videos hosted on other platforms like YouTube, Vimeo, or Imgur. Recently, they have updated their platform, after which uploading and embedding videos directly on the platform is possible. But it’s a less common and relatively new feature. However, it is effective as it often sparks conversations. 

  • Bring engagement to your videos
  • Creating awareness about your YouTube or Instagram profile  


  • It is not suitable for hosting a large number of videos. 
  • It will be mainly viewed as a supplementary content.     


10. Threads – 25 Million Users

Launched in July 2023, Threads, by Meta, attempted to carve a unique space in the social media landscape, by directly competing with X. Initially, it aimed to prioritize text-based conversations over private messaging and newsfeeds. But later, Meta introduced limited video capabilities to it too! 

Currently, Thread users can directly upload videos up to 5 minutes long from their phone’s gallery. They can also share videos from their existing Instagram account directly to Threads. 

  • Videos drive conversations on the thread. 
  • Direct publishing from Instagram helps in expanding the reach. 


  • Not advisable for regular video publishers.
  • Extensive editing tools are not available. 


Why Should You Build a Social Video Platform in 2024?

As you might have already noticed, there are only five to six good social video platforms out there in the market. All others are full-fledged social media platforms (mostly text-based) supporting videos in them. 

But the demand for social videos is immense, and there is a clear gap between demand and delivery in this case. As an entrepreneur, you can easily capitalize on the same. 

Moreover, there are some more compelling reasons to consider building your own social video platform in 2024, like:

  • Continued Growth of Video Consumption: Video remains the dominant content format across the internet, with user consumption consistently growing. Cisco predicts that by 2023, online videos will make up over 82% of all consumer internet traffic.
  • Evolving User Preferences: Users are now looking for engaging video content even on those platforms that were traditionally text-based. And the shorter videos are instantly going viral.
  • Fostering Community and Connection: Social video platforms offer the potential to connect people with shared interests, create communities, and foster meaningful interactions. 


Top Features of Social Video Platforms and Apps

As an entrepreneur, you need to make sure that your social video platforms and apps include all the latest and trending features so that they can stand out from the rest. Remember, understanding the crucial features is key to success. Here’s a breakdown of some of the most important features to consider. 

Content Creation and Sharing

It is your responsibility to make it easy for users to upload, edit (basic or advanced), and share videos in various formats (short-form, long-form, live streaming). That is why, you should accommodate the following features:

  • Multiple upload options: Allow users to upload from their devices, cloud storage, or directly capture through the app.
  • Robust editing tools: Basic editing features like trimming, adding captions, and filters are essential, with options to explore advanced features if your target audience demands them.


Discoverability and Recommendations

You need to tailor your search algorithms to showcase relevant content to users based on their preferences, watch history, and trending topics. Also, you can utilize AI-based recommendation engines to suggest content, channels, and communities based on individual user behavior.

Audience Engagement 

Your platform must have audience engagement features like comments, likes, shares, polls, reactions, and live chat functionalities. You can also offer community-building tools that facilitate the creation of groups, channels, or forums where users can connect and share interests, but these are optional. 

Monetization Options

Nowadays, every content creator wants to monetize their videos to earn revenues from them. So, your social video platform must offer different monetization options, like:

  • Advertising: Offer diverse ad formats (e.g., pre-roll, mid-roll, sponsored content) to generate revenue without disrupting the user experience.
  • Subscriptions: Allow creators to offer exclusive content or tiered access through paid subscriptions.
  • Paywall: Allow creators to insert a paywall before a specific content and ask the viewers to pay before they can watch it. 


Security and Privacy

Your creators obviously won’t want anyone else to reuse their content without due permission. And such offenses are extremely common in the social video landscape. That is why, you need to have robust security and privacy features in place. Some of these features include:

  • Multi-DRM: Multi-DRM encryption helps prevent any screen recording attempt and piracy attempt on the videos. 
  • Geo-blocking: Allow admins to decide people from which part of the globe can view their content. 
  • Content moderation tools: Establish clear guidelines and enforce them effectively to maintain a positive, respectful, and inclusive environment.
  • User privacy controls: Allow users to control their data, privacy settings, and who can interact with their content.


Analytics and Insights

Analytics helps get valuable insights about content performance, audience demographics, and engagement metrics. To make it even more effective, you can use easily understandable visual representations like graphs, charts, and reports. 

Build Social Video Platforms in Minutes Using Muvi Minis!

So, you must be wondering how you can build a social video platform easily, right? Here’s the good news for you! Now you can create your own branded social video platform that specifically caters to short videos, like TikTok or Instagram Reels or YouTube Shorts, using Muvi Minis! 

Here are the steps that you need to follow:

  1. Start by Signing Up with Muvi One.
  2. After signing up, your 14-day free trial will automatically start. 
  3. Login to your Muvi One CMS. 
  4. From the dashboard, go to “Content Management” section and enter “Content Settings”
  5. Now go to “Advanced” and enable “User Generated Contents” and “Muvi Minis
  6. After enabling these two, come to the “App Dashboard” and choose the app that you want to build. 
  7. For example, if you want to develop an Android App, you will need to click on the “Try Your App” button placed near the Android App. 


Once you submit the request for “Try Your App”, your app will be delivered to your email within minutes! 

To know more about the process, read our detailed blog on “How to Build An App Like TikTok”.  

Wrapping Up

Social Video is booming, but the social video platforms are still the same. YouTube, TikTok, and Instagram have been ruling this market ever since. Hence, it desperately needs new players, and you can be one of them! Develop your own video streaming platform using Muvi Minis and get started on this amazing entrepreneurial journey! Sign up with Muvi One and start your 14-day free trial today! 

Launch OTT platform


A social video platform is a website or app where users can share, watch, and interact with video content. Common examples include YouTube, TikTok, and Instagram Reels. Most of these platforms focus on short, engaging videos and allow users to comment, like, and follow creators. However, some platforms like YouTube prioritize long-form videos too.

Here’s the key difference between social video platforms and traditional social media:

  • Content Focus: Social video platforms prioritize video content, while traditional social media allows for a mix of text, images, and videos.
  • Engagement: Social video platforms often have features specifically designed to boost engagement with videos, like challenges, duets, and stitches (for example TikTok).

Some of the most popular social video platforms in 2024 include:

  • YouTube
  • Instagram Reels
  • TikTok
  • Facebook
  • Snapchat
  • Vimeo

Short-form videos are thriving on social video platforms for a few reasons:

  • Attention Spans: Short-form videos can grab attention quickly and deliver a satisfying bite of content without a big time commitment.
  • Mobile-Friendly: Social video platforms are primarily accessed on smartphones. Short videos are perfectly sized for mobile screens and on-the-go consumption.
  • Easy Creation & Consumption: Creating and consuming short-form videos is effortless. Platforms offer built-in editing tools and simple interfaces.
  • Highly Engaging: Short-form videos pack a punch in a short time. They can be funny, informative, or visually captivating, making them highly shareable.

Social video platforms use a few key strategies to monetize the content, including:

  • Advertising: This is the most common method. Platforms like YouTube and Instagram serve ads before, during, or after videos. Creators can earn a share of the ad revenue generated by their content.
  • Brand Partnerships & Sponsorships: Creators with engaged audiences can partner with brands for sponsored content. This could involve product placements, endorsements, or branded content series.
  • Creator Funds: Some platforms, like YouTube, have creator funds that share ad revenue directly with creators based on views, engagement, and other factors.
  • Subscriptions & Paid Features: Platforms might offer tiered subscriptions that give viewers exclusive content, ad-free viewing, or other perks.  Some creators can also offer paid features like live streams or exclusive content directly through their channels.
  • Affiliate Marketing: Creators can include affiliate links in their descriptions or promote products with affiliate codes. They earn a commission for every purchase made through their link.

Written by: Debarpita Banerjee

Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.

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