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Video Marketing Strategies for SaaS Companies

Sreejata Basu Published on : 11 January 2022
Video Marketing Strategies for SaaS Companies


Did you know that 87% of marketing professionals use video as a marketing tool? SaaS video marketing can help you drive traffic, boost SEO rankings, increase audience engagement, build relationships with prospects, amp up your content marketing ROI, and improve customer loyalty. In this blog we will elaborate on relevant video marketing strategies for SaaS companies to make the most out of your video revenue.


Video Marketing Strategies for SaaS Businesses: Why you Need it?



Video can Boost SEO Ranking


One of the most important reasons for including video marketing strategies for SaaS companies is boosting SEO rankings. The more videos you create, the more traffic you garner to your website. That’s because your audience is more likely to browse through your website after watching your video on YouTube or other social media channels. You can target specific keywords for seo purposes. Just remember- the more traffic you gain, the higher you boost your rankings on the search engine. To streamline this process, consider leveraging video asset management software, which can significantly enhance your team’s efficiency and content organization.


Increase Conversions


97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales. Videos increase conversions as the audience gets quick answers to queries in a lucid way through demonstrative videos. 


Also Read: How to Get Started with Video Marketing



How to create the Perfect Video Marketing Strategy for your SaaS Company?



Launch Product Demo Videos


Are you a SaaS company trying to sell your product but the succinct technicalities are creating a barrier to your leads? Try creating product videos and include them on your product page. Including product videos in your narrative is likely to increase conversion by 28%.

Product videos are demo videos that showcase your product’s features and benefits and often include examples of how it works, all while engaging your audience. These videos are especially beneficial for consumers who are considering buying your product/service and need a clear, comprehensive explanation of what you offer. If you are unsure how to make product demos, consider working with a SaaS marketing agency, as it can assist your company in scripting, designing, and producing compelling demo videos that resonate with your target audience. 


Customer Testimonials


Another important video marketing strategy for SaaS companies are video testimonials. If you are a product company, buckle up for posting good, honest testimonials about your brand from your customers. Reviews matter a lot and they have the power to change a prospect’s opinion of a product and can convince them to buy or ditch your product/service. That’s what makes testimonial videos so valuable.


Customer testimonials provide a genuine stamp of authenticity to your products and services and entice customers to avail your brand. You could also piggyback on these  videos to entice customers to trust in your brand as these videos naturally give more transparency with real feedback and review.


Live Streams


Live streams are the safest bet in 2022 as they are naturally bound to get more audience engagement and interaction. Turn your company events into exclusive live event streams. You can also build a series. If you’re already hosting conferences, product launches, and conducting seminars, you can easily turn those events into a live stream to reach a wider audience.

Make sure you use a scalable live streaming server for streaming live events that is able to scale automatically with traffic spikes.


Customer Support Videos


One of the key elements of customer retention is providing an excellent customer support system and videos can almost double the effectiveness, if used in the right way. You can post how-to videos on more-searched topics to enhance customer self-service so that your customers can get the information they need on specific queries and minimize frustration.


Also, it’s a good practice for your customer support team to share relevant video links to customers answering their queries which help facilitate troubleshooting, and streamline the support experience.


Wrapping Up,

Adding videos to your B2B content marketing mix is crucial to boosting engagement, and increasing conversions. By now, you should have a fair idea of how to create videos that resonate with your audience.


Ready to take control of your video hosting? Muvi Flex helps you host, manage, and deliver multi-format audio and video files across devices and platforms, everything in the cloud! 

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Written by: Sreejata Basu

Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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