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What is an Online Video Platform (OVP)? Definition, Meaning and How It Works?

Ankit Jena Published on : 06 February 2023


Online video consumption is rapidly growing and becoming more popular these days. The use cases for online video in the professional field are endless and thus gives the market an opportunity to rise by billions of dollars in the upcoming years. The global video streaming market is expected to grow from USD $6144 million in 2020 to USD $15092 million by 2025, at a CAGR of 19.7%.

It’s quite clear that online video platforms have become quite popular in terms of video streaming content consumption. Online video platforms can host in-person events, live streams, virtual gathering and much more and is an essential tool for creators who want to reach their audience with video content.


Importance of online video platforms in today’s digital world

Online video platforms have been helping content creators to stream contents online to a huge audience and on the other side it helps users to download, view, store and watch streamed contents over the internet. Apart from entertainment, the platforms can be used for online learning, communication, advertising, corporate events, training programs, sport streams and many more. The rising penetration of smartphones and smart devices with the trend of digitization is a vital factor predicted to propel the need for online video platforms at an exponential rate. Video has become an integral part of content marketing, because it can reach and engage customers at a higher rate than other forms of content. Online video has become an important way for people to meet their information and entertainment needs. As a result, online video platforms are increasingly popular, which is the main driving force behind the growth in the media and entertainment market.


online video platform

What is an Online Video Platform?

Online video platform allows you to upload both live and recorded video content on a website and helps in hosting, managing and delivering videos to your audience without the need of building your own data centers or infrastructure. These have built-in video players that allow adaptive streaming on virtually any device.

Online video platforms include built-in video players, faster encoding and transcoding, multi-DRM, security, brand customization, monetization, analytics and reports and many more features.  


How does an Online Video Platform Work?

Online video platforms follows a five-step process to host and stream video contents online and they are as follows:

Upload – Video content can be uploaded by registered customers through various options like Desktop, FTP, DropBox and direct from URL. It supports all typical video formats.

Transcoding – Videos are encrypted with DRM encryption protocol and transcoded at multiple bitrates to ensure that viewers on any internet connection can stream videos.

Storage – The videos are securely stored on Amazon’s AWS servers using our own server-side video encryption technology. This means that they are protected from tampering by third parties, while also ensuring complete security.

DRM Protection – DRM Securely set up your streaming subscription, rental, lease, and purchase options on your OTT platform. You can also set up license, playback, and rental duration for your video/audio content.

Decryption and Playback – Finally, the encrypted stream content is decrypted with a dynamic key that changes each time the stream is played. The DRM-based key transfer protocol differs from the public-key transfer protocol in that a private key is transferred between the website and our API. This signifies that it is impossible for hackers to decrypt our streams, thus making our video encryption hack-proof.


What are the different types of Online Video Platform?


Public Video streaming platform

A public video streaming platform is a website or application that allows users to upload, share, and view videos on the internet in a public space. These platforms are open to anyone who wants to use them, and the videos can be viewed by anyone with internet access. They are generally free to use, although some may offer paid features or subscriptions. Examples of public video streaming platforms include YouTube and TikTok. These platforms offer a variety of video content, such as music videos, educational videos, and user-generated content, and they typically have a user-friendly interface for uploading, managing, and viewing videos. They also often have tools for customizing the look and feel of the video player and for sharing videos on social media.


Internal Video Streaming platforms

Internal video streaming platforms, also known as corporate video platforms, are video hosting and streaming solutions that are designed for use within a specific organization or company. These platforms are typically not available to the general public and are intended for use by employees, partners, or other members of the organization. These platforms can be used to share a wide variety of content, such as training and educational videos, internal communications, marketing and promotional videos, and executive broadcasts.

They can also be used to share live events, webinars, and remote meetings. Internal video streaming platforms, also known as corporate video platforms, are video hosting and streaming solutions that are designed for use within a specific organization or company.

These platforms are typically not available to the general public and are intended for use by employees, partners, or other members of the organization.


Live Streaming Platforms

Live streaming platforms are used by gamers to stream themselves playing video games, and watch other gamers play live and is also used by entertainers such as musicians, comedians, and actors to broadcast live performances, and interact with their fans.

Live streaming platforms are used by sports teams, organizations, and individuals to broadcast live sports events, such as football, basketball, baseball, hockey games, and Olympic. News organizations, journalists, and citizen reporters also use live streams to broadcast live coverage of news events and breaking stories. Live streaming platforms are used by educators and trainers to conduct live classes, webinars, and workshops, and to provide interactive learning experiences for students and attendees.

Live streaming platforms are used by businesses and marketing professionals to broadcast live events, product demonstrations, Q&A sessions, and behind-the-scenes content, and to engage with their customers in real-time. Religious organizations also use live streams to broadcast live services, sermons, and other events to a wider audience.


Video-on-demand platforms

VOD platforms such as Netflix, Hulu, and Amazon Prime Video offer a wide variety of TV shows, movies, and original content that users can watch at any time. On the other hand, Coursera, and Udemy offer a wide variety of educational videos that users can watch at their own pace and at any time, to learn new skills or gain knowledge. You can also use Video-on-demand platforms to offer a variety of pre-recorded training as well as educational videos that can be used by businesses to train employees and customers. It also offers pre-recorded videos and virtual tours of tourist destinations, allowing users to experience different places from the comfort of their own home.

It also offers a variety of pre-recorded workout and yoga classes that users can watch at any time and do at their own pace.


Video-based training platforms

Video-based training platforms are widely used by companies and organizations to train employees on a variety of topics, such as product knowledge, customer service, and compliance. It can also be used by individuals to gain new skills and advance their careers, such as in fields like IT, healthcare, and finance.

You can provide instructional videos on technical skills, such as coding, data science, and engineering. Manufacturers and retailers can use it to provide instructional videos on how to use their products.

Organizations can also provide instructional videos on safety and emergency procedures, such as first aid, CPR and fire safety.


Enterprise Video Platform

Enterprise video platform can be used to share company-wide announcements, training, and other internal communications with employees. Human resource teams can also use it for recruiting, onboarding, and employee development by integrating with enterprise recruitment software.

It can also be used to distribute video content for marketing and advertising campaigns across multiple channels, such as social media, websites, and email.


Features of an Online Video Platform



Customizing a video website typically involves modifying the website’s design, layout, and functionality to better meet the needs and preferences of the site’s users. This can include things like changing the color scheme, adding custom branding, integrating social media sharing options, and more.

Completely customize your platform, the way you like it, from basic colors to complete look and feel, from minor tweaks to requesting new features, from integration with 3rd party tools to deep rooted API and SDK integrations, Muvi One supports it all.

Muvi supports complete design customizations, not only for the website but also for the Mobile and TV Apps. So, when you launch your OTT platform with Muvi you can either customize the design yourself or our design team can help you develop a completely new design which aligns with your corporate theme or a concept of your choice. 


Video upload and storage

Video upload refers to the process of adding a video file to a website or platform for storage and distribution.

Muvi One makes it easy to centralize and manage all your digital content. Whether you want to upload audio files, video files or import your entire library, Muvi One handles everything in just a few clicks.

Muvi One supports multiple import options wherein you can upload content from your computer or from an existing server. To make it easier, you can upload video content & audio files irrespective of formats via Muvi CMS. From modern transfers to traditional FTP upload to AWS S3, anything to everything!

No matter where you are, if you have a stable connection, you can quickly upload single or multiple content files from your personal computer or laptop onto your library. You can easily queue multiple uploads without the use of 3rd party plugins or extensions and Muvi will automatically send you an alert once your content is ready to go live.


Video playback and streaming

Although several factors affect the quality of video streaming such as frame rate, compression processes, etc, video resolution is the most basic and most leading parameter because it reflects the aspect of the frames of the video. 4K has four times the resolution of normal 1080p HD video and it has two standard types of resolution; 4096×2160 pixels for films & video production, and 3840×2160 pixels for television & monitors. 

Get 4K Video quality on your streaming platform with Muvi One!


Analytics and monitoring

Video analytics can be used to gain insight into the performance of individual videos, as well as to understand overall trends and patterns in video usage. This information can be used to inform content creation, marketing, and advertising strategies, as well as to improve the user experience of a video website or application.

With Muvi One, you can analyze and track the performance of all your video and audio content at the minute level and in detail with our Analytics & Reports Section.

Muvi One Analytics & Reports helps you discover the real performance of each video and audio enabling you to continuously strengthen your content. With Analytics, find which content is driving more views and stickiness for your platform, higher engagement, and more transaction/revenue to your business!


Monetization models

Video monetization is important for creators and platforms to be able to generate revenue from their video content, which in turn allows them to continue creating and distributing videos. Monetization also allows for the content to be accessible to a wider audience, as it can allow for a sustainable business model to be built around the content.

With Muvi One, you can monetize your content from day 1. We support  multiple payment gateways based on your preference and allow your audience to pay using their local currency. You only must focus on creating quality content while Muvi One takes care of monetization with its billing engine.


Built-in CDN

The importance of a built-in CDN lies in its ability to improve the user experience by reducing the time it takes for video content to load and start playing. A built-in CDN can help to ensure that video content is delivered quickly and smoothly to users, regardless of their location or the device they are using.

Our built-in CDN provides low-latency video/audio content delivery to our users across the world. Backed by a highly scalable AWS CloudFront CDN, Muvi One delivers content via 225+ points of presence to a global network of 42 availability zones connecting 16 geographic regions around the world.

With Muvi One, you can also seamlessly integrate your preferred CDN with your video/audio OTT platform.


Faster Encoding and Transcoding

Faster encoding and transcoding are important in the video and audio industry because they allow for quicker and more efficient processing of media files. This can result in cost savings for businesses, as well as improved user experience for consumers.

With Muvi One’s in-built encoding and transcoding, you can deliver a seamless buffer-free streaming experience to your viewers with more efficiency. By encoding your videos, compress the file size without compromising the quality. Transcode the encoded video into multiple resolution formats for buffer-free streaming, regardless of internet speed and device used.



DRM technology can prevent users from copying, sharing, or manipulating the content in unauthorized ways, and it can also be used to restrict access to content based on certain conditions, such as a time limit or geographic location. This helps to ensure that the content creator or owner can control how the content is used and to receive proper compensation for its distribution.

With multi-DRM, Muvi One protects video & audio content on your OTT platform against illegal usage and downloads. It allows you to securely subject your streaming service for subscription, video rental, lease, purchase & download, along with ensuring device security. You can also set up license, playback, and rental duration for your video/audio content on your OTT platform.  


Popular Online Video Platforms



YouTube is one of the most popular OVPs in the world, with billions of users accessing the platform every month to watch and share videos. YouTube allows users to upload a wide variety of content, including music videos, movie trailers, educational videos, and more. The platform uses a built-in encoding system to convert videos to different formats and resolutions, making them compatible with a wide range of devices.

YouTube also provides a variety of features for users to interact with videos, including commenting, liking and disliking, and creating playlists. This allows for a rich user experience. The platform also makes revenue through advertising, sponsorships, and YouTube premium subscription.



Netflix as an OVP has millions of subscribers accessing the platform to watch exclusive and licensed content. Netflix uses an advanced encoding system to compress and distribute video content to users in different formats and resolutions, making it compatible with a wide range of devices.

Netflix also provides features such as personalized recommendations, the ability to create profiles, and the option to download content for offline viewing. The platform also creates and produces its own exclusive shows and movies, which has helped it to stand out among other OVPs.



Hulu is a popular OVP in the United States, with millions of subscribers accessing the platform to watch exclusive and licensed content. Hulu uses a built-in encoding system to compress and distribute video content to users in different formats and resolutions, making it compatible with a wide range of devices.

It uses a built-in encoding system to compress and distribute video content to users, it provides personalized recommendations, allows for offline viewing, and live TV streaming.


Amazon Prime Video

Amazon Prime Video is an over-the-top (OTT) streaming service offered by Amazon. As an OVP, it allows users to access a wide variety of television shows, movies, and original content through the internet, without the need for a traditional cable or satellite subscription. Users can access the service through the Amazon Prime Video app on their smart TVs, mobile devices, game consoles, and other streaming devices. They can also access it via the Amazon Prime Video website.



Online video platforms are important in today’s digital world because they provide a way for individuals and businesses to create and share video content with a wide audience. These platforms can be used for a variety of purposes, such as creating educational content, promoting products and services, and building a personal brand.

When choosing an online video platform, it’s important to consider your specific needs and goals. It is a good idea to look at the platform’s cost, privacy and security policies, and the level of control you have over your content and data.

If you are looking forward to creating your own Online Video Platform, consider choosing Muvi One as your streaming service provider. Muvi One is an all-inclusive video streaming platform that allows you to launch White Label Multi-Device OTT streaming & Video Streaming Platforms, offering Video on Demand (VOD), Live Streaming and monetize the same using various monetization models. Take a 14-days free trial to explore super-cool features of Muvi One now!


online video platform

Written by: Ankit Jena

Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 5+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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